“Run The World” (RTW) festival 2012 kicked off today with “Inspiring Qatar” Sports Fashion Show at The Gate Mall. An initiative of The Youth Company organized in partnership with the Qatar Olympic & Sports Museum, a department under the umbrella of the Qatar Museums Authority, this festival aims to engage youth in sports through a series of events from December 12 to December 22, 2012.
Being held for the second year, “Run The World” festival is designed to encourage the youth of Qatar to lead an active, athletic and healthy lifestyle. In addition to the fashion show, this year’s “Run The World” festival will feature RTW Talk, “Heart Qatar”, “Young Corporate Cup”, RTW Comedy Show, a Medical Camp, a three-day RTW Outdoor Festival and a Gala Dinner, all united under the umbrella of “Youth & Sports”.
“The Qatar Olympic & Sports Museum and The Youth Company are partnering once again to organize the ‘Run The World’ festival. The event emphasizes Qatar’s commitment to encourage and enable cultural initiatives and promote a healthy lifestyle. The festival’s program aims to engage the youth of Qatar in sports activities and cultural events in a sustainable way. They should be inspired to integrate this experience in their everyday lives,” said Dr. Christian Wacker, Director of Qatar’s Sports & Olympic Museum.
The festival’s unique agenda aims to create a movement and trend for sports in Qatar. For this reason, the 10-day festival schedule is filled in with various talent shows, conversations, and competitions attracting people of different interests.
Mr. AbdulSalam Issa Abu-Issa, Deputy COO of Salam International, “Diamond Sponsor” of the festival, commented on occasion: “'Salam International is a firm believer of the future of Qatar in being a strong platform for youth development and empowerment. “Run the World” festival is a beginning of a commitment from Salam International and its subsidiaries in supporting the youth of Qatar as well as Qatar's National vision 2030.”
RTW Talk will be held on December 13, 2012 in the Aspire Dome. The talk will comprise a panel of sports celebrities in Qatar who, through a series of motivational speeches and a Q&A session, will highlight the importance of sports in our daily life. The panel of speakers will include Shaden Wahdan, gold medalist in the gymnastics at the Arab Games Doha 2011, and Andrew Palmer, football development consultant, coach, scout, mentor and participant of the London 2012 Olympic Run; and other athletes.
The “Young Corporate Cup” will be held on December 14 and 15, 2012. Sixteen teams representing different companies and organizations will battle it out on the football field. RTW Medical Camp will follow on the December 16, 2012 to provide a free health check for the public at the Queen Medical Center at Villagio Mall.
The RTW Comedy Show will take place on the December 17, 2012 at The Torch Hotel and will feature young comedians performing live to entertain the public. Another special event, “Heart Qatar” on December 19, 2012 will gather children with special needs engaging them in different sports activities, run by sports athletes.
The event’s main attraction is the three-day RTW Outdoor Festival taking place from between December 20 and December 22 at Katara Beach. It will include sports tournaments, activities, and workshops, along with a rich cultural program, with the support of several embassies and cultural groups in Qatar. Everyone will be able to take part in various sports activities, from soccer to volleyball, to human foosball, and enjoy extreme sports, such as skateboarding and parkour demonstrations, as well as visit different health booths. The RTW Outdoor Festival will also host the finals of the “Youth Got Talent” Singing and Dancing Contest, where selected young participants will perform live on stage in front of the judges and residents of Doha. Moreover, throughout all the RTW events, the public will be able to enjoy an exhibition of the best submissions for the RTW Photography Competition on the topic of “Youth & Sports”.
The “Run The World” Festival 2012 is sponsored by the cultural village Katara, host of the RTW Outdoor Festival, Commercial Bank as Strategic Partner; Qatar Airways as the Official Airline of the event, Qatar Stars League as the Official Football Partner; Tasmeem Flowers & Chocolates as the Awards Sponsor, and ILoveQatar as Social Media Partner.
Participation in the “Run The World” events is free of charge. Some events however require previous registration due to limited number of seats. All registration forms and a detailed schedule can be found on the event’s official webpage.