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Posted On: 25 May 2017 05:31 pm
Updated On: 12 November 2020 02:17 pm

Startup of the Week: Bothayna Designs uses Khaleeji culture to create unique products

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Our feature segment, “Startup of the week” highlights Qatar’s most innovative, unique, and impactful startups every week. Startups are great when it comes to job creation and helping the economy. Doha’s entrepreneurial scene is budding with young businessmen and women, who are pursuing their passions and aspirations. ILQ will be covering startups across Doha’s various industries, from fashion and beauty to food and dining, health and education, and more!

IMG_0682.JPGImage from Bothayna Designs

If you’re looking for a unique blend of Khaleeji culture and pop culture, Bothayna Designs has what you need. Buthaina Al Zaman is the creative genius behind the brand. Some of the products she creates include shirts, phone covers, tote bags, pillows and more! Creating super funky cultural designs on all kinds of merchandise, Bothayna Designs started off as a project geared towards local Qatari youth.

ScreenImage from Bothayna Designs

“The main goal was to serve locals - male and female - with designs they can relate to/are familiar with, as most shops in the malls are foreign (e.g. you will never find products with Khaleeji designs in Zara, Mango, etc.),” Al Zaman said. “So, I want to offer this experience because I believe our culture is beautiful.”

ScreenImage from Bothayna Designs

Al Zaman taught herself to use Adobe Photoshop and Illustrator to create her own Roy Lichtenstein characters. She said that she’d search for Arab pop-art characters on Google, but wouldn’t find any so decided to create some herself. Al Zaman has sold her designs and products in a few stores such as S*uce a concept store in Dubai, and Fortune Cookie in Kuwait.

About Bothayna Designs:

Email: [email protected]

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