Techno Blue (a HBK group company) and Fujifilm corporation Japan, celebrated the opening of their new, trendy and millenial-looking Digital Imaging Service outlet at the Doha Festival City last Monday night (December 10, 2018).
The strategically-located Fujifilm imaging outlet can be easily found within the food court area of Qatar's biggest indoor shopping mall—just beside McDonalds.
Assistant Manager Mr. Shermis Banglavil, in an exclusive word with ILoveQatar.Net, said that Fujifilm's DFC outlet is a unique concept in Qatar as it's the first "Wonder Showroom"—as they call it—in the country.
The 'Wonder Photo Station' (WPS) concept makes photo creation fun and entertaining by offering a variety of photo services and products, while emphasising creativity in a relaxed environment. When you enter a WPS, you step into a one-of-a-kind creative space made for bringing images and imagination together.
"We offer specialized services to our customers such as high quality printing (from digital cameras, mobile phones, memory cards, etc), as well as customized personal albums and a host of other services related to imaging," he gladly shared.
With Fujifilm Qatar's five showrooms (Landmark mall, Mall of Qatar, Center Complex, Tawar Mall, and DFC), customers can get their ID pictures taken within a few minutes—an imaging process standardized to the requirement of various government departments and Embassies in Qatar.
The WPS installed in the outlet can receive pictures transmitted through a mobile application (Fujifilm WPS) which allows customers to collate their sweet memories on fun templates and have them done as prints.
Doha-based bloggers, photography enthusiasts, and social media influencers were in attendance to fill up the WPS wall—that bears the tagline: "Think Outside The Square"—with their best photographs all printed using the Fujifilm WPS photo transfer app.
On the sidelines of the grand opening, a small awarding ceremony was held for the winners of the Best Content Creator Contest for Filipino content creators in Doha. Mr. Zeke Tunay, the man behind Best Life Qatar, was present to award the top prizes to the winners who were all smiles while accepting their brand-new mirrorless camera and mobile photo printer.
Fujifilm's DFC outlet also caters to professional photographers' requirement by selling a wide range of professional cameras, lenses and accessories. Moreover, they get exposure every time Techno Blue partners with various photographic clubs in Qatar to organize regular photo workshops, seminars and competitions to encourage the younger generation to indulge into the art of photography.
Visitors are encouraged to provide feedback and share their ideas for using photos in their everyday lives. In this way, the store acts as a learning centre giving guests the opportunity to influence product features as they share their own preferences and opinions. These interactions allow Techno Blue and Fujifilm to gain a better understanding of what the market wants and share these learnings with our retail partners as well as ultimately enhancing the customer experience.
As Fujifilm is the only photographic company from the past era that survived through and grew stronger on the face of onslaught by the digital revolution, their products are tried and tested quality-wise and enjoy a huge following and customer base.
Mr. Prabunathan, Division Manager at Techno Blue commented, “the hottest selling product in the outlet is the Instax products which gives instant photo print from the camera. The main customers for this product are the younger generation who are excited of seeing retro product producing a print which are amusing in their era."
To keep yourself in the loop with the latest Fujifilm products in Qatar, check out their website and social media links below!
Website: http://www.fujifilm.com/about/...
Facebook: https://www.facebook.com/Fujif...
Instagram: https://www.instagram.com/fuji...
Twitter: https://twitter.com/fujifilmqa...
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