Grand Mart group of companies launched their new brand of retail chain brand “SMILE” on 7th March 2015 at W Hotel, Doha. The event started with a logo unveiling ceremony by Sheikh Jassim Thamer Issa Al Thani (Chairman of Grand Mart Group, Qatar) and Mohammed Abdul Rahman bin Abdul Aziz Al Duaij (Chairman from the State of Kuwait). The Cake cutting followed & a mesmerizing video – An Introduction to Smile was played. Vice-Chairman of the Group, Mr. Ashraf Chakarath made an announcement that Smile is going to make the largest human Smiley, set to be a Smile for Qatar, on 27th March 2015, followed by a Gala Night featuring Neeti Mohan (renowned Bollywood singer) & an International LED Dance Group. The store opening would be on 16 April 2015. Smile has also associated itself with a charity partner – Reach out to Asia (ROTA), for the event.
After the Brand Launch, All the VVIP Delegates including chairmen, Board of Directors and the divisional heads attended the press conference.
Vivek Verma, General Manager of the Group, describing the Brand & Logo said that the brand got its inspiration from Managing Director’s name – Ismail Chakkarath and the logo represents the smiling leaves of a growing tree. Highlighting the expansion plans, he added that the Group has plans to add a total of 300,000 Sq. Mtr. of retail space across GCC over 3-5 years.
Vivek Pateshwari, Head – Marketing, talked about the upcoming full-fledged Smile E-Commerce portal, going to be the first of its kind in Qatar, is all set for a beta launch on April 16.
Adding to it, Masud Khan (Project Manager) highlighted the easy-to-remember Toll Free No. 8001801 (Eight smiley smiley one Eight smiley one) for customer queries & feedback.
Muneesh Sharma (Purchase Head) assured that Smile will be the best in terms of price, quality and service. He also revealed that it will feature some of the Unique & Exclusive Products like ready-to-eat self-heating foods, Branded American Products for the first time in Qatar including Asher’s ice cream (a pioneer in ice cream industry in US) and Alaska Glacier Water, among others.
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