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Posted On: 14 May 2010 03:10 pm
Updated On: 12 November 2020 02:10 pm

Singapore gets more tourists from Qatar: Expert

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Singapore is increasingly becoming a major travel destination for the people in Qatar. In the first three months of the year, there has been a six percent increase in the number of people arriving from Qatar compared to the last year, according to an expert. “Singapore is undergoing a spectacular tourism transformation, cementing its position as a must-visit-destination for families, travelers, honeymooners and business visitors,” said Jason Ong, Area Director for the Middle East and Africa of Singapore Tourism Board (STB). “Singapore offers Qatari visitors a wide range of travel experiences, from high end indulgences, relaxing beach holidays and luxury shopping, combined with our unique Singaporean cultural sensitivity to make Singapore and ideal ‘home away from home’,” he said at an STB road-show yesterday. STB is an economic development agency for the Singapore tourism. To enhance the Qatari travel market, STB has partnered with Qatar Airways in addition to Singapore’s leading travel and tourism companies. It is expected to further increase tourism of both the countries. Additionally, STB’s recent brand evolution from ‘Uniquely Singapore’ to ‘Your Singapore’, encapsulates the island nation as a premier destination for personalised travel, with attractions that are accessible and user centric, empowering visitors to enjoy their own authentic experience of Singapore. “In an increasingly crowded market for destination marketing, ‘Your Singapore’ allows the STB to build connection with customers. The Qatari travel industry can also capitalise on this by logging on to our website and make use of all the resources we have on offer to help the perfect trip for each of their clients,” he said. Singapore has a major appeal to the Middle East since it’s a small Island state nation that has developed and keeps on transforming since the past 40 years with the latest technologies and trends and is categorised as a worldwide business hub