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Posted On: 16 September 2009 11:00 am
Updated On: 12 November 2020 02:10 pm

Safety, Family, and Corporate Responsibilty - At the heart of Volvo and Ramadan 2009

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Volvo Intercon deal
DOHA, Doha Marketing Services Company (DOMASCO), the sole agents for Volvo vehicles in Qatar, kick-started the awaited Ramadan Campaign with a contract signing ceremony with Intercontinental Hotel Doha as a partner in the Family Safety campaign for the season. Under the scheme, clients purchasing a car from 20 August to end of September will be entitled to a weekend get-away package for the family at the prestigious hotel along with a $500 contribution in their name to Blue Planet Run Charity. Intercontinental Hotel Doha’s General Manager, Mr. Michael Koth was on hand for the signing together with Ms. Evelyne Kiragu Account Manager – Meeting and Events. “It is our pleasure to partner with Volvo on this campaign and we are looking forward to hosting the families who choose this fine brand. Ramadan is always a great time for families to come together and where better than the Intercontinental hotel, where we pride ourselves as a true home away from home” said Michael Koth. “Family and Safety have always been at the heart of Volvo endeavors and this is our focus for our coming campaign especially since traditionally, Ramadan is a season when the Traffic Department reports an increase in road mishaps due to the rush back home for the breaking of fast” explained Adrian Savage, Sales and Marketing Manager for DOMASCO- Volvo Cars. “It is our express intent to remind people to be safe especially since this is a special time for family and friends getting together. DOMASCO-Volvo believing love for family is always central, what better way to reward our customers than with giving shared time with loved ones in a great location? We are truly pleased to work once again with The Intercontinental Hotel which has become second home to Volvo” he continued. In this season of giving, Volvo likewise partners with clients to support the Blue Planet Run Foundation which is focused on solving the drinking water problem world-wide. Blue Planet funds water projects to bring safe drinking water in a sustainable and maintainable manner in the communities they support. “Volvo’s client profile indicates individuals who are markedly concerned with safety, and are responsible global citizens desiring betterment for all – this is in line with the brand values Volvo has espoused from day one. We are proud of our products and our clients, and are privileged to support such a worthy charity as Blue Planet; rewarding them for the individuals that they are and the smart choices they make” concluded Adrian Savage.