Social media agency, The Online Project (TOP), launched a report analysing behaviour trends of consumers in eight Middle Eastern countries during the Holy Month. The results show that residents of the Middle East use social media platforms 30 per cent more during the Holy month, whilst also shifting the time of the day that they engage with social media communities to much later in the day. In addition, engagement with brands is hugely multiplied during Ramadan.
TOP observed Facebook and Twitter activity in nine different countries across the region including: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA and the UAE, to provide a general overview of social media trends in the region looking specifically at levels of engagement, sentiment and perception and the timings of their interaction. History shows that during Ramadan consumer spending spikes and therefore Middle Eastern companies boost their spending on traditional ‘off-line’ campaigns by 20 per cent during Ramadan; four of the largest telecoms companies in the region spend around $200 million dollars during the month
Source:
Qatar Chronicle
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