Qatar University (QU) marketing student Aysha al-Saleh was lauded for her exemplary performance in the apprenticeship programme of the Dubai Summer Surprises (DSS) 2010, the region’s award-winning annual summer extravaganza.
CEO of DSS events and promotions Laila Suhail praised Aysha for her brilliant ideas and remarkable ambition. “We were pleased to have her on board working with experts in the field”, she said.
Aysha was one of 10 college and university students of business administration and marketing from across the region chosen to participate in the two-week programme. The application process for a place in the programme included an essay in which the students had to outline how they would market DSS in light of the current economic situation.
During their apprenticeship, the students were afforded first-hand exposure to business and marketing expertise from industry professionals in Dubai’s government and private sector.
Their itinerary included visits to several key finance, tourism and corporate entities such as the Dubai Economic Department (DED), Dubai Department of Tourism and Commerce Marketing (DTCM), Foreign Investment Office, Dubai International Airport, and Kempinski Hotel Mall of the Emirates to gain an in-depth understanding of the synergy that attends the production of such a top-scale event.
Commenting on the programme, Aysha said: “We were gathered in Dubai as the best and most talented students from the Gulf and Mena region to share our ideas and creativity on promoting Dubai as an international destination. In our final project, we were divided into three groups to prepare and present a slideshow to the DSS CEO and marketing officers on how Dubai can enhance its festivals”.
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