After painting the country green for weeks, Qatar Foundation on Monday evening launched its first-ever outreach campaign, THINK.
Initially geared towards creating awareness about Qatar Foundation within the country, the THINK campaign that calls to “unlock the human potential everywhere” will eventually zoom out to cover the GCC and then the world.
Guests at the launch of the Think campaign
Officially launching the campaign at the QF ceremonial court the Public Relations and Marketing Director of Qatar Foundation Haya al-Nassr said that the exercise would propel Qatar Foundation into the next era.
“For 14 years, our work at QF has been dedicated to the development and advancement of human knowledge. Our commitment has always been to develop our greatest resource – people,” al-Nassr said.
Next year in 2010, as QF inaugurates its 15th anniversary. Al-Nassr said: “We will use the opportunity to celebrate our success with our community.
“It will also be the perfect time to take our campaign beyond our borders to the region and into the wider world,” she added.
Built around simple, powerful words and phrases that represent the Qatar Foundation, the campaign is named THINK, because according to the creators, wherever thinking happens, big ideas follow, knowledge grows, and people discover new ways to unlock their potential.
The campaign also establishes a distinct visual identity for Qatar Foundation by unifying all its various branches and entities working in education, science and research, and community development, into a single voice.
“It seeks to engage, inspire curiosity and raise awareness about Qatar Foundation and will support the continued growth of Qatar Foundation, giving it higher visibility and helping people everywhere to understand its work and its future goals,” an official of the Public Relations and Marketing Directorate said.
“After six months of tough work we created this campaign. We have prepared TV adverts that will run on international channels soon,” the official told Gulf Times.
QF president Dr Fathy Saoud said: “This evening is an important celebration because it marks the launch of Qatar Foundation’s outreach programme beyond our borders. Over the last several years QF has created well-integrated centre of excellence in various fields. We have moved into new frontiers that put Education City, and Qatar, on the global map.”
Another medium to voice Qatar Foundation’ messages into the community, the Qatar Foundation Radio will go on-air after the Eid-ul Fitr holidays and will be broadcast on 91.4FM.
The THINK manifesto, featuring thought provoking words and urging the reader to “start thinking” was also launched during the ceremony.
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