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Posted On: 26 June 2008 07:48 am
Updated On: 12 November 2020 02:08 pm

Qatari channel wins ad awards

Khalifa Al Haroon
Khalifa Al Haroon
Your friendly neighborhood Qatari
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Qatar's Al Dawri & Al Kass Sport Channel won two prizes in different categories during the PROMAX BDA World Gold Awards 2008, which took place in New York City from June 17 to 19. Most of the international media companies were in the running for the awards. The channel was awarded Gold Award for the Best Art Direction and Design for idents, and Silver Award for Best Art Direction and Design for Image Campaign. Supported and produced by Berlin-based design and production company METAphrenie, Al Dawri & Al Kass Sport Channel's branding was created in four different locations: Doha, Berlin and Los Angeles for the shoot and Paris for the music. For five months, METAphrenie provided high-tech solutions with motion capture shoot, returning flexibility and efficiency to give a personal graphic branding to Al Dawri & Al Kass sport Channel. Andrea Dionisio, Mike Helmle (Creative Directors of Metaphrenie), Gérard de Nouveau (Music Composer and Editor) and Philippe Chapon (Creative Manager of Al Dawri & Al Kass Sport Channel) provided their expertise to supply to all viewers the pleasure of watching a totally unique channel. Established in 1955, PROMAX is considered the world's premier event for promotion and marketing professionals working in the electronic and broadcast media. The Pen