Doha, Qatar 28 May 2015

Qatar Tourism Authority (QTA) in collaboration with Design Creationz has announced today the 2015 edition of Qatar's largest women's fashion exhibition showcasing of the latest Spring/Summer and Ramadan 2015 collections of Arab and Khaliji designed abayas, kaftans, jalabiyas and dresses. The Heya Arabian Fashion Exhibition is set to take place from the 10^th to the 15^th of June at the Doha Exhibition Center.

The Heya Arabian Fashion Exhibition is a unique fashion event showcasing the finest designs and latest trends in the world of Khaliji abayas, Arabic kaftans, veils and evening gowns. Now in its 7^thedition, this year's Heya Arabian Fashion Exhibition will see a transformation to a more upscale fashion platform for ladies seeking the latest and finest Arabian fashion designs.

The Heya Arabian Fashion Exhibition will welcome more than 337 brands, with 89 designers coming from Qatar and the rest flying in from Bahrain, Kuwait, United Arab Emirates and Saudi Arabia to showcase their latest collections in customized boutique spaces.

Speaking at the press conference, Hamad AI Abdan, Director of Exhibitions at Qatar Tourism Authority said: "This year's Heya Arabian Fashion Exhibition will see a complete transformation as we work to reposition the event to a world class fashion destination. This year's event will be bigger and better and it will feature many new elements and fashion focused activities."

"Doha is ranked among the top shopping destination in the region and we believe that the revamped Heya Arabian Fashion Exhibition comes as part of QTA's plan to develop a sustainable tourism sector in Qatar. The exhibition addresses an important segment in the GCC community and we expect to attract a massive audience from the region" added AI Abdan.

"We are delighted to partner with QTA to help rebrand this year's Heya Arabian Fashion Exhibition. We wish for this year's exhibition to be much more than just a shopping destination, we want to create a place for women to showcase, inspire, socialize, network and motivate others in the industry to reach international recognition. Since our opening in 2012, Design Creationz has supported dozens of designers within Qatar and the GCC region and has managed to create enormous opportunities and to open many doors in the fashion industry" said Michelle Demenjon, Operational GM of Design Creationz.

The press conference concluded with a grand reveal of what to expect in Heya featuring unique fashion show by Middle East famous designers including HF Boutique, Naseem AI Andalos, Debaj, Eman AI Ahmed, and Ghudfah who revealed their latest garments of abayas and jalabiyas.

The Heya Arabian Fashion Exhibition will host several daily fashion shows that will run throughout the 6 days of the exhibition.

Spread over 7,500 sqm, the exhibition will host three social zones with coffee shops including Katara Halls and Pierre Herme Paris.

The exhibition is expected to welcome more than 30,000 people from Qatar and the Gulf Countries.

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