Doha, Qatar: Qatar Green Building Council (QGBC) unveiled an ambitious national sustainability loyalty program entitled, ‘Green Life’, at its second Green Building Conference that got underway today as part of the inaugural Qatar Sustainability Week.
The year-round loyalty program aims to bridge the gap between the prevalent perceptions and understanding of sustainability within the community, and make it a vital part of people’s lifestyles. Residents from all walks of life will be able take part in a wide range of activities throughout the campaign in the coming months.
Aimed at personalising the concept of sustainability among residents of Qatar, experts and trainers from QGBC will share best practices with members of the community and businesses in Qatar through a range of interactive events.
At the unveiling ceremony, Engineer Meshal Al Shamari, QGBC Director, explained the significance of the campaign in fostering a culture of sustainability in Qatar: “Through research, surveys and interacting with people, we have found that there is an increasing gap in the understanding of sustainability and the relevance it holds in people’s lives. This campaign is designed to address this very issue and help people consider sustainability as a lifestyle rather than a compulsory policy imposed on them from an external entity.”
Eng Al Shamari continued: “A range of educational events and online visual campaigns for members of the community will be a major part of the initiative that will be rolled out later this year. These events will be held in schools, universities, offices, malls, sporting complexes and other major public places within the city. We believe this is a vital step towards sustainability in Qatar. We encourage everyone to take part and help create a better future for generations to come.”
Further details on the ‘Green Life’ campaign will be made available later this year. For more information about QGBC, a member of Qatar Foundation for Education, Science and Community Development (QF), and its various activities, visit: www.greenlifehero.com
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