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Posted On: 31 August 2012 11:44 am
Updated On: 12 November 2020 02:12 pm

Qatar firm set to launch own luxury fashion brand

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Qatar Luxury Group is reportedly gearing up to launch its first luxury fashion and accessories brand. According to a report by the Huffington Post, the launch of the brand QELA will be boosted by the opening of luxury boutiques around the world. It said the brand will be launched in Doha, Qatar's capital city by the end of the year, and will likely expand with shops planned in New York, Paris, Los Angeles, Milan, London and Tokyo. "Since its inception, the goal for our group is to create a fashion brand in Qatar, with the next step being international expansion. We are currently working on the collection," Caroline Guillon, marketing director of the Qatar Luxury Group, told the paper. The QELA brand will encompass high-end clothing and accessories, she added. The company, linked to Sheikha Mozah bint Nasser, the wife of the Emir of Qatar, was reportedly behind a £27m investment in luxury handbag and accessories manufacturer Anya Hindmarch. The UK's Telegraph reported that Qatar Luxury Group bought the stake in the British company, adding two directors on the board of Anya Hindmarch’s holding company, ASHS. Sheikha Mozah, who was last month voted among the most stylish women in the world by US magazine Vanity Fair, owns the Qatar Luxury Group, which also has a stake in French leather goods maker Le Tanneur & Cie. Last year, the company said it was in talks with a three-starred Michelin chef to open a new restaurant in the Gulf state.