Qatar’s private sector is failing to understand the aspirations and motivations of young Qataris, according to a new report by the Qatar Chamber, it was reported.

The report, carried out by Oxford Strategic Consulting, showed Qataris were highly motivated by factors such as “serving the country” and “contributing to their society” but private sector employers believed “they are solely motivated by money and an easy life”, Gulf Times reported.

“Employers are using totally wrong messages to attract and recruit young Qataris,” the report said.

However, it said despite competition with government salaries, employers could show that the lifetime income of the private sector was normally higher, because of the possibilities for development and fast promotion.

It called on employers to work together to overcome any misperceptions by Qataris, with many believing that private sector roles were less meaningful than government roles with lower status, harder work and less pay, the newspaper reported.

“Employers often believe young nationals only want money and a big job title, but making the family proud, contributing to national success and feeling important are as important,” it said. “Incorrect perceptions on both sides are stopping employers and young nationals from engaging effectively.”

It said there was an opportunity and need for up to 80 percent of the 1.5 million working age Qataris to become leaders in their companies.

“There are only about 150,000 employable Qataris. So there is an opportunity for a huge proportion of Qataris (up to 80 percent) to become leaders,” it said.

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