Panasonic Middle East, in association with their Qatar distributor Nasser bin Abdullah & Sons (NAS), yesterday launched the world’s smallest digital interchangeable lens system cameras Lumix G series in the Qatar market. The camera features high image quality and high performance in both response and function. The cameras use a collection of features that put enormous photographic power in a palm-sized camera. The high-grade metal body combined with the 4/3 - type sensor delivers high D-SLR-like performance, however in much smaller and lighter cameras and lenses than with a conventional D-SLR system. The Lumix G series models are compact and comfortable to use, with features that are designed to let users truly enjoy exploring completely new realms of photography. “With Panasonic’s G series of Lumix cameras, photographers can enjoy a new level of freedom, mobility and creativeness. These cameras come with enhanced features and functionality that make photography easy, more enjoyable and rewarding. Users can choose between the DMC-GX1, DMC-GF3, DMC-G3 and the DMC-GH2 all of which are capable of taking that perfect image or video,” said Hitesh Ojha, deputy general manager (marketing), Panasonic Middle East. Developed by Panasonic in co-operation with leading photographic engineers, the micro 4/3 standard system gives users the opportunity to explore the creativity aspect of taking photographs with a range of compact lenses (in total, eleven lenses from 35mm equivalent 14mm–600mm, and with the fixed-focus 3D lens, users can even record 3D photos). It carefully preserves the image quality of the 4/3-type sensor and offers excellent expandability and adaptability to future functions as well. The G series is renowned for its micro 4/3 system standard for high quality and wide compatibility. Full-time live view for setting up the perfect shot and the unique iA mode for capturing photos with all the ease of a compact digital camera are some of the user friendly features. The live MOS offers the superior image quality of a CCD sensor and the lower power consumption of a CMOS sensor, efficiently capturing more light for brighter corners and enhanced resolution. The camera delivers full-time live view shooting, while reproducing images with fine detail and rich gradation. The 4/3-type sensor enables the camera to be used with a host of lightweight zoom and wide-angle lenses. All Panasonic Lumix G Series cameras are compatible with advanced micro four thirds and renowned Leica lenses. Gulf Times

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