Nokia hosted an event in Doha recently to share with the Qatari media its overall business and product strategy for the coming 12 months, as well as showcasing some of its latest handsets including N9, E6 and C2 series and discussing their individual features and relevance to Nokia’s differing customers types.
Heralding a new strategy
From smartphones to mobile phones, from services to user interface design, and from improved device experiences to developer tools, Nokia has concrete actions for growth and taking leadership across the board.Innovation is at the heart of our strategy, particularly with our recent partnership with Microsoft that will create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity.
Tom Farrell, General Manager, Nokia Lower Gulf who spoke at the event, said; “The purpose of this event is to underline our commitment and dedication to the Qatari market by discussing our new strategy and introducing our latest products that are at the cutting edge of handset technology and useability. We are very grateful to our distributor in Qatar, CGC who ensure that our customers are able to experience all that Nokia has to offer in the best way possible.”
Swipe launches on N9
The N9, Nokia’s latest smartphone announced in Singapore last week, introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. With this innovation, there is no need for a home button, meaning the screen is all-encompassing. The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.
The Nokia N9 also packs the latest in camera, navigation and audio technology for a great all-round experience while the details that make the Nokia N9 unique – the industrial design, the all-screen user experience, and the expressive Qt framework for developers – will evolve in future Nokia products.
Touch and Type with E6
Nokia have developed the E6 to become the essential smart device for anyone looking for seamless on the go social connectivity and engagement. The Nokia E6 also brings a unique touch and type user experience that was designed to help satisfy the different interactivity demands of the most social users, while the new Symbian Anna platform offers a host of usability enhancements, including fresh, new icons, improved text input, easier and faster internet browsing experience. The Nokia E6 is now available throughout the Lower Gulf.
Affordability without compromise with C2 Series
Nokia also added to its affordable phone portfolio with the launch of three new devices – the Nokia C2-02, Nokia C2-03 and Nokia C2-06. All three offer a web, maps and messaging experience second to none in the market. Combined with the choice of a touch screen or a keypad, Nokia has really made everything available and easy to use in an affordable phone that comes in both Dual or single SIM options.
Mr. Anil Mahajan, Chief Operating Officer, CGC said:” We are very proud to host Tom Farrell and Nokia here in Doha. Our partnership with both Nokia and with Nokia customers is incredibly strong and with such a dedicated strategy supported by such fantastic products, we are very confident about Nokia in Qatar and the wider Lower Gulf as a whole.”
Tom Farrell (second left), General Manager, Nokia, addressing media in Doha recently. Anil Mahajan (third left), Chief Operating Officer, CGC, Sally Hamandi (left) Communications Manager, Nokia, and Jehad Al Qudah, Retail Manager, CGC, also seen at the briefing
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