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Posted On: 30 January 2012 06:06 am
Updated On: 12 November 2020 02:11 pm

New strategy for Qtel future

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Qtel will increase its focus on broadband solutions, business-to-business opportunities, digital applications and fibre technologies in future; a group event was told here recently. At the same time the group will drive further operational and cost efficiency, productivity, and scale benefits while growing organisational and people capabilities. Representatives from international financial groups including Morgan Stanley, HSBC, JP Morgan, Credit Suisse and Deutsche Bank all participated in the event, which was designed to provide insight into the Qtel Group’s strategic evolution and plans. In response to industry trends prevalent in an ever-changing technological and consumer-driven world, the Qtel Group is adapting its strategy to better exploit these new opportunities in the changing telecommunications landscape. Qtel’s management presented the three pillars of the Qtel Group strategy. They are “Differentiate with customer experience”, “strengthen our internal foundation,” and “invest in new growth”. Qtel Group CEO Dr. Nasser Marafih said: “We have had significant success to date and our aspiration to join the top 20 global operators by the end of the decade remains important for us. However, we recognise that the market is changing quickly and that we need to change with it. Our new vision and Group strategy builds on our previous strategy and refines it by increasing our focus on differentiated customer experience, on transforming the way we manage our operations and embracing emerging and parallel business opportunities. At the same time, we will continue to set ourselves challenging financial targets.” One hundred and fifty executives from across the Qtel Group met in Doha to discuss the new strategy and plan for the future. The meeting was opened by Qtel Group Chairman Sheikh Abdullah bin Mohamed bin Saud al-Thani. Dr Nasser Marafih as Qtel Group CEO headed the delegation, which also included senior representatives from the company’s international, financial and strategic business units, including CEOs from Qtel (Qatar), Nawras (Oman), Indosat (Indonesia), Tunisia (Tunisiana), Wataniya (Kuwait) and Wataniya Mobile (Palestine). “The Qtel Group Capital Markets Day event reiterates our commitment to transparency, and continues our practice of encouraging dialogue with all our stakeholders. A key part of our success in recent years has been made possible by proactive engagement with our shareholders, and this session further builds on our commitment to open, bilateral channels of communication. Gulf Times