QATAR Tourism and Exhibitions Authority succesfully launched its new identity at the opening of the World Travel Market (WTM) in London yesterday. The new stand, logo and strategy were well received by an international audience including travel professionals. The Qatar Tourism and Exhibition Authority (QTEA) aims to promote Qatar as a unique and world class destination. Already known as a progressive business hub, Qatar offers an upscale world of leisure and cultural attractions. WTM, staged in London annually, is a four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and international travel professionals. The event, which ends on Thursday, provides an opportunity for the travel trade to network, negotiate and conduct business at one venue. QTEA is promoting Qatar in the European market by focusing on buyers from the Meetings, Incentives, Conferences and Exhibitions (MICE) and leisure sector, among them conference and exhibitions organisers, business people and boards of tourism authorities. In an interview with leading UK publication Travel Weekly, the authority’s head of marketing Sadeem A al-Mahmied said “there seems to be a lot to do in Qatar”. Qatar’s delegation at WTM included several tourism officials and representatives of organisations such as the Qatar Museums Authority and 20 major travel and accommodation companies. Participating hotels include: Qatar National Hotels, Sharq Village and Spa, Sheraton, InterContinental, Grand Hyatt, Le Mirage, Al Liwan Suites, Doha Seef Hotel and Ramada. Other major Qatari companies taking part include Qatar International Tours, Aamal Travel, Alpha Tours, Destinations of the World, Doha Golf Club and Qatar International Adventures. QTEA chairman Ahmed A al-Nuaimi commented: “I am delighted so many of Qatar’s top hotels, tour companies and travel agencies have attended the WTM. Our partnership is essential in promoting Qatar as a world class destination and all the companies represented here will benefit from the projected 20% growth in new travellers to Qatar over the next five years”. GT

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