A global tradition of annual activities commemorating World Water Day every March, launched by the United Nations in 1993, reached 1,200 students in Qatar over the past year, through a “Water is our closest connection to Life, we need to conserve this precious resource” four-day event conducted by Nestlé Waters and its global NGO partner Project WET (Water Education for Teachers), in partnership with Tarsheed – Qatar’s General Electricity and Water Corporation.

Bringing the total number of children reached across the country over the past three years to over 2,000, this year’s event is in line with commitments made in the firstNestlé in Society report for the region, published in 2015, in which the company pledged to “promote healthy hydration as part of a healthy lifestyle,” vowing to “further implement our healthy hydration awareness programs for teachers and kids providing a better understanding of the benefits of water as key to healthy hydration.”

“Water is a precious resource that is shared among individuals, farmers, industry, the environment, and others,” said Rime Raya, Nutrition, Health and Wellness Manager at Nestlé Waters. “Raising awareness about the importance of water amongst our employees and the local communities in which we operate on World Water Day is one of the ways we bring our commitment to water stewardship to life.”

Project Wet activities conducted in Qatar include: Go with the Flow, Aqua bodies, Blue Planet, 8-4-1, One for All, and a Drop in the Bucket, all of which aim to lead children through a process that allows them to understand the importance of water in people’s lives, teach them that human actions affect water, and educate them on how to protect and preserve it.

In the Middle East, Nestlé has since 2009 reduced absolute water withdrawal by 6% across its factories in the region, while production volume increased by 62%.

About World Water Day

World Water Day is an international observance and an opportunity to learn more about water related issues, be inspired to tell others and take action to make a difference.

World Water Day dates back to the 1992 United Nations Conference on Environment and Development where an international observance for water was recommended. The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day. It has been held annually since then. More information is available on the following website:http://www.unwater.org/worldwaterday/home/en/

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