Dohaland will showcase flagship Musheireb project to international audiences for the first time at Expo Real Munich in Germany from October 4-6, an official said yesterday.
Expo Real is Europe’s premier real estate exhibition, with architects, developers and real estate professionals from around the world attending in large numbers.
Dohaland CEO Issa al-Mohannadi said: “Qatar has been named the fastest growing economy in the world by the International Monetary Fund (IMF), and Musheireb adds a new architectural dimension to a series of Qatari achievements as the nation continues to take huge strides forward, both economically and socially.”
Dohaland’s innovative approach to downtown regeneration could have global significance in an increasingly crowded, acutely resource-starved world, the official said.
The project that will regenerate a 35-hectare site in the heart of Doha is set to transform the capital into the vibrant, cohesive and culturally-alive city-centre it once was. It will do so while simultaneously addressing issues of congestion, sustainability and maintaining the aesthetic and social individuality of Qatar, al-Mohannadi said.
“Dohaland believes that sustainable, culturally sensitive and environmentally responsible developments, particularly in metropolitan areas, can provide the answers that an increasingly urbanised, energy-hungry world needs,” he said.
“The DNA of our Qatari architectural language can be applied to developments anywhere in the world. The key is to learn from the past, when people lived in harmony with the environment because they felt their dependence on it firsthand. Embracing modern technology should never come at the cost of totally discarding the cumulative knowledge of millennia - particularly in construction and real estate,” he added.
Expo Real, the International Trade Fair for Commercial Property and Investment, has been taking place every October in Munich since 1998.
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