More than 500 globally acclaimed brands will be on display at the 11th Doha Jewellery and Watches Exhibition (DJWE 2014), which is to be held at the massive exhibition hall of Qatar National Convention Centre (QNCC) from February 25 to March 2.
A keenly awaited international event for watches and jewellery, the six-day Doha show is considered one of the topmost exhibitions of its kind by industry professionals and affluent customers from across the world. The glamorous exhibition has, all along, received state and individual patronage from high-end customers at the local, regional and global level.
Held under the patronage of HE the Prime Minister and Minister of Interior Sheikh Abdullah bin Nasser bin Khalifa al-Thani, the high-profile exhibition of premium jewellery, gemstones and timepieces is expected to draw a number of buyers from different parts of the world.
The organisers said yesterday that there has been a 10-15% rise in the number of new brands making their debut in this year’s exhibition.
Qatar Tourism Authority, q.Media events and Fira de Barcelona, an agency specialising in the conduct of expos of this magnitude, are coming together for the first time for the exhibition. This year, over 500 brands will be represented by 34 companies, most of which are household names among customers.
To add glamour to this year’s event, the organisers have also planned a fashion show, among other attractions, showcasing top designs from among the exhibitors.
Hamad al-Abdan, director of exhibitions at the QTA, said he was looking forward to another successful edition of the exhibition. Al-Abdan also recalled the support extended by the private sector in boosting MICE tourism in the country. “Unlike the previous editions, this year we are holding the event at a venue that is spread over 20,000sqm compared to the 15,000sqm Doha Exhibition Centre,” sad the QTA official. “More space simply means we could accommodate many more new exhibitors this year.”
Jaber al-Ansari, deputy Group CEO (entertainment) at q.Media, said: “The tie-up between the QTA, q.Media and Fira De Barcelona has enabled the organisers to bring one of the most eagerly awaited events to an imposing venue such as Qatar National Convention Centre, which is one of the most exceptionally good facilities of its kind in the region.”
Ricard Zapatero, international director of Fira de Barcelona, said their company is one of the most sought-after names in the industry and has held more than 70 events of this kind over the years. “We hope Fira de Barcelona would be able to successfully demonstrate its organisational skills and abilities through one of the most keenly awaited shows taking place in Qatar, where we are a first-timer. We are grateful to our partner institutions for letting us join the event.”
Peter Suten, CEO of Amlak (an affiliate of Qatar Foundation), which is managing facilities at the QNCC, also spoke.
Qatar companies that have confirmed their participation so far are Alfardan Jewellery Company, Ali Bin Ali Group, Qatar Luxury Group (QELA), Al Majed Jewellery, Blue Salon, Al Muftah Jewellery, Amiri Gems, Fifty One East, Al Jaber Watches, Marzooq Al Shamlan & Sons, Al Majed Pearls/Dar Al Majid Jewellery, Royal Jewellery (Al Malakia), Bulgari Jewellery, Al Makki Jewellery & Watches, Al Mawla Jewellery, Matis Jewellery, Versailles Jewellery, Wazni Jewellery, Doha Marketing Services Co (Domasco), Tiara Jewellery, Tzarina Jewellery, Blue Diamond Group, Paris Gallery, Domasco, Mattis Jewellery, Tzarina, Charmeleena, Sabek and Safana Jewellery.

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