Memac Ogilvy, one of the Middle East and North Africa’s top marketing communication agencies, today marked the inauguration of Memac Ogilvy Qatar.
Memac Ogilvy is part of Ogilvy & Mather, one of the largest marketing communications networks in the world. The Qatar office is the 15th Memac Ogilvy office and is headed by Samer Abboud. The Office is located in Doha‘s West Bay business district.
“I’m proud to open our 15th MENA office, in Doha. Starting from one office in 1984 in Bahrain, we have grown to become not only one of the biggest agencies in the MENA region, but also the most creative agency in the Arab world,” said Edmond Moutran, Chairman and Chief Executive Officer of Memac Ogilvy & Mather Holding Middle East & North Africa. “We’re pleased to bring our history, expertise and award-winning team to the Qatar market. It’s a country with big ambitions, visionary leadership and companies that are looking beyond Doha to tell their story. That’s a good fit for the Memac Ogilvy brand.”
Memac Ogilvy Qatar provides the full slate of marketing communications services, leveraging Ogilvy’s strategic tools and network of 450 offices worldwide
Samer Abboud, Managing Director of Memac Ogilvy Qatar said, “We’re offering a unique proposition to the Doha market, integrating communications that keep the business ambition ahead of channel focus. That keeps us focused on creativity that’s effective, drawing inspiration from David Ogilvy’s line – ‘If it doesn’t sell, it isn’t creative.’”
The office, open since mid-2012, counts several local clients on its roster in addition to providing support to Memac Ogilvy’s regional client relationships. A team of 15 advertising, public relations and social media specialists are on staff, bringing global experience from the U.S., Europe, Asia, the Middle East and Gulf Region.
Memac Ogilvy was the most awarded agency in the Arab World at the 2012 Cannes Lions, and winner of two Gold Awards at the Dubai Lynx. The Doha office was awarded the Best Use of Social Media award by the Middle East Public Relations Association last year.
Breaking through the marketing clutter today requires more than creativity – companies are demanding effectiveness. Staying top of mind means moving from one-off messages into creative, digitally enabled content. The agency’s planning approach takes into account all disciplines – the 360 degrees of communication – and drives to identify the 10 degrees of communication that matter.
Qatar, the country with the highest income per capita in the world, has experienced exponential growth since the commercialization of its substantial oil and gas reserves. The Qatar National Vision 2030 outlines a long-term approach to creating long-term, sustainable wealth beyond oil and gas, focused on economic, human, social and environmental sustainability.
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