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Posted On: 23 January 2014 06:31 pm
Updated On: 12 November 2020 02:13 pm


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L’ATELIER DU CHOCOLAT announced the Grand Opening of its first retail shop in the presence of the French ambassador Jean-Christophe Peaucelle. The French chocolatier Serge Andrieu has chosen Qatar as its ultimate destination to open its first confectionary shop in the Middle East. Located on the ground floor of the Gate Mall, West Bay, the boutique offers an expanded assortment of fair trade chocolates, ranging from delectable bonbons to classic chocolate bouquets.

Commenting on the opening Mr. Serge Andrieu, President and Founder of L’Atelier Du Chocolat said “We are delighted to open our first chocolatier in the Middle East. We believe that Qatar is the perfect country to start our business venture in the region. Our boutique is situated in one of the most prestigious malls in the country, The Gate Mall. L’Atelier Du Chocolat reaches out to customers with exquisite tastes, offering them quality chocolates infused with exotic flavors. In addition, the lusciousness of the chocolate selection is solely attributed to the quality and concentration of our premium cocoa beans. Our love and passion for chocolate will unite us with customers who appreciate fine taste and this why we are extremely excited to see how events will unravel in the upcoming months.”

Adding to the opening of the chocolatier, TBM Hospitality Co-Founder Mr. Ahmed Dahbour said “It is an exciting step for TBM to support such a unique business venture, the main idea behind introducing a one of a kind concept to Qatar. The boutique will give local customers an extensive collection to choose from, abiding by the highest standards of excellence. After deciding to expand in the region, TBM and Mr.Serge Andrieu are confident that the boutique will bloom. At the heart of L’Atelier du Chocolat, we believe in attention to detail as well as the essence of creativity. As one of the leading Chocolatiers in France, L’Atelier is dedicated to creating every collection soulfully, by tailoring to a diverse range of tastes. I would describe the boutique opening in Qatar as an important milestone, one of many on the way to success in the GCC market. We also have other interesting projects in the pipeline and are looking forward to launching them soon in Qatar”.

Chocophiles of every taste will find something to love in L’Atelier Du Chocolat’s broad range of delicacies — from the deepest of rich, aromatic chocolates paired with unique flavors to baskets of chocolate bundles. The most popular offering being the chocolatier’s exquisite bouquets assorted from a selection of 19 different types of fine French chocolate, the Flavorful slabs presented gather exotic flavors from around the world. Furthermore, the boutique continues to impress, by offering customers a range of other treats including a unique spicy Espelette chocolate bouquet, homemade hazelnut spreads, melted hot cocoa and customized calligraphy creations.

L’Atelier Du Chocolat was founded by Serge Andrieu in 1982, the fine craft stemmed from Bayonne, a city in southwestern France. The practice of chocolate making has run in the Andrieu family dating back to the 1950’s, making the craft a timeless tradition. Moreover, the famous chocolatier offers only certified fair trade chocolate, which guarantees that the sugar and cocoa used are produced and traded in accordance with international standards. Driven by passion and success, the Andrieu family expanded their chocolate creations to the public. The French boutique became famous as a result of timeless traditions, and has succeeded in bringing chocolate lovers the most delectable treat.

- ILQ News -