The Ascott Limited, the world's largest international serviced residence owner-operator, has been awarded a contract by Katara Hospitality to manage the 200-unit Somerset West Bay Doha. The management contract follows Katara Hospitality's acquisition of the serviced residence from Barwa Real Estate.
Vincent Wee, Ascott's managing director for India and Gulf Co-operation Council, said: "There is an increasing demand for serviced residences from expatriates and travellers on extended stay as Qatar's travel and hospitality segment continues to expand in tandem with its growing economy.
"Katara Hospitality is a leading company with a keen eye for fine quality properties around the world. This partnership will enable us to continue to leverage on Ascott's global expertise to enhance our guest experience at Somerset West Bay Doha and provide our guests with Ascott's signature warm hospitality," he added.
Hamad Al Mulla, CEO of Katara Hospitality, added: "Somerset West Bay Doha has established its reputation as one of Qatar's most popular serviced residences for relocating expatriates and their families.
"Given Ascott's strong track record and marketing network worldwide, we look forward to working with Ascott to build upon Somerset West Bay Doha's repute as an international-class serviced residence."
Set in the heart of Doha's business and diplomatic district, Somerset West Bay Doha offers two- and three-bedroom apartments.
Singapore-based Ascott has a network of over 1,000 apartment units across six properties in four countries in the Gulf region.
In addition to Somerset West Bay Doha and Ascott Doha, Ascott manages Ascott Park Place in Dubai and Somerset Al Fateh in Bahrain. Ascott is also slated to open Somerset Panorama Muscat and Sohar Garden Residences in Oman by 2014.
Katara Hospitality owns some of the world's most iconic hospitality properties such as Raffles Singapore, Le Royal Monceau - Raffles Paris and Royal Savoy Lausanne.
Source: Arabian Business
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