Doha, March 13 – Katara, will organize in collaboration with the Design Museum in London, UK, an exhibition titled ‘Designed to Win’ on Thursday.
Designed to Win celebrates the ways in which design and sport are combined, pushing the limits of human endeavor to achieve records and victories of increasing significance and wonder. The exhibition explores the various ways in which design has shaped the sporting world, celebrating the introduction of revolutionary new materials such as Neoprene and carbon fibre, new technologies, fashions and sporting equipment, all of which have transformed sporting enterprise.
Designed to Win demonstrates the process of designing sporting equipment and its various influences, including material innovations, sporting constraints, nature and science. With new innovations and continued refinement, athletes have become faster, stronger and fitter, in turn beyond the sporting arena and now encompassing areas as diverse as fashion, advertising, art, film, design, business and politics.
The exhibition explores key moments where design has played a significant role in progressing sport and looks at themes of safety, performance and examples where sporting bodies have intervened to limit the effects of ‘technological doping’ where new equipment is deemed to give some athletes an unfair advantage over others. By examining celebrated sporting moments and the sense of shared celebration and spectacle, the exhibition will look at not just how design can influence sport but also how sport has influenced design, art and culture. Design to win also looks at how design has revolutionized sports opportunities for people with physical impairments.
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