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Posted On: 15 May 2017 11:12 am
Updated On: 12 November 2020 02:17 pm

Josoor Institute Launches New Brand Identity to Reflect Expanding Services

Reem Fakhri
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Josoor Institute has announced the launch of a new brand identity to reflect the expanding services and capabilities it currently offers, including research and consultancy divisions. The new brand was revealed as part of the second block of its highly successful professional certificates and diploma programmes.

Josoor Institute is a center of excellence that is inspired and developed by the Supreme Committee for Delivery & Legacy (SC). It serves as a catalyst for building the sports and events industries across the region with the purpose to provide education, training and development opportunities to the professionals in the sports and events industries. The launch of the new brand represents a new chapter for Josoor Institute and comes as part of its commitment to diversify its offerings and act as a catalyst for the transformation of the sport and events industries in the region while setting new standards globally.

“To truly realise the change that Josoor Institute was established to lead, we need to go beyond professional development offerings and provide a holistic set of services that organisations in the industries can benefit from,” said H.E. Hassan Al Thawadi, Secretary General of the SC.“Through its various service offerings and its contribution to empowering the talents of the region with the skills they need to succeed, Josoor Institute is playing a direct role in contributing towards a diversified knowledge-based economy. The knowledge that it is infusing in Qatar and the region, will allow the sports and events industries to develop and reach their full potential. The new brand identity reflects our understanding of what the MENA region needs to capitalise on in the sport and events industries and to produce a generation of talented pioneers that will transform the two sectors in Qatar and the region.”

The new brand identity launch comes at the same time as the delivery of the second block of Josoor Institute’s professional certificate and diploma programme, which starts on the 14 to 18 May 2017 and will focus on marketing and sponsorship. The 12 month long programmes are of the highest standards and are delivered by renowned academicians from partner universities including Georgetown University, University of Liverpool, Leeds Beckett University and leading industry practitioners.

Speaking about the launch of the second block, Afraa Al Noami, Acting Executive Director of Josoor Institute, said: “This year’s second block is unique because it comes at the same time as the launch of our new brand identity that is reflective of our evolving business objectives. Our new identity is more than a new design; it is a representation of Qatar’s effort to position itself as a global sports and events hub. This is why we have introduced the colour maroon in the logo to establish our association with the country we originate from. The mosaic of sports elements in the logo highlight the important role that sports and events play in contributing to a sustainable and prosperous economy and at the same time retains our connection with our Arab culture. With our new brand identity we are inspired to push forward our mission of empowering the talents of the industries and enabling the sports and events sectors in the region to reach their full potential.”

Josoor Institute’s new identity retains a strong common thread with the old identity. The design maintains some of the visual elements of the old brand as well as maintaining the various shades of blue. The vibrant colours within the new brand identity provide a distinction for each of Josoor Institute’s business divisions that now include Education, Research, Consultancy, Membership and Knowledge Hub. True to its meaning ‘Josoor’, which is the Arabic word for ‘bridges’, Josoor Institute is bridging the knowledge gap in the region by equipping the talents with the tools they need to advance the sports and events industries.

Josoor Institute is also gearing up to the delivery of its second set of professional development workshops in May. The workshops which include executive networking sessions, student outreach sessions and masterclasses will focus on venue and stadium management and running major events. Delegates will gain knowledge and the skills they need to manage world-class sport venues. Delegates will also learn how to create and successfully implement marketing campaigns for major events from planning and securing sponsors to establishing event partnerships.

For more information about registration and timing for upcoming programmes, interested delegates are encouraged to visit Josoor Institute’s website or contact [email protected] to find out more.