Diyafa 2011, the 6th International hotel, restaurant and food exhibition will take place from November 22-24 at the Doha Exhibition Centre.
HE the Minister of Culture, Arts and Heritage Dr Hamad bin Abdulaziz al-Kuwari will inaugurate the exhibition.
Project manager Sarah Mroueh said: “With Qatar’s meteoric rise as a destination for both business and leisure travellers, Diyafa provides a platform for local and international suppliers and brands to showcase the innovations and products they are introducing in Qatar and the region.”
Diyafa will feature over 300 brands across all hospitality sub-sectors. Mroueh pointed said: “What pushes us to continue with this event is the simple concept of providing the hospitality industry with a drive towards bettering its offerings in Qatar.
“By supporting the industry with competitions that require skill and expertise in Salon Culinaire, as well as qualitative training sessions in HACCP that add personal and professional benefit to those participating along with workshops on technique and dexterity with the Red Bull Bartenders Academy (RBBA), we hope to breed a new generation of hospitality industry professionals who are able to deliver quality services, whether they are executive committee members, chefs, bartenders, or supporting staff.”
A major highlight of Diyafa 2011 is the much-anticipated Salon Culinaire competition, which will feature more than 131 chefs competing in over 150 categories.
Carla Tarraf - country manager, Boecker International, said: “Salon Culinaire re-enforces Diyafa’s aim to provide world-class standards and most importantly highlights the expertise and efficiency of all our chefs in Doha. We are there to monitor and judge the hygiene and safety aspects of the competition which qualify for 50% of the grading.”
Diyafa has also attracted international pavilions from Bavaria, France, Iran, Pakistan, Lithuania, The Czech Republic, UAE, Lebanon and Tunisia.
With Qatar set to invest US$72.8bn on its tourism sector in the lead up to the 2022 Fifa World Cup, the drive towards excellence and greater business opportunity has led numerous partners to remain dedicated to supporting Diyafa over the years.
The event is supported by Ritz-Carlton Doha as its official hotel. Hossein Vetry, hotel general manager, said: “There is no other event in the country that provides the care and attention to this industry like Diyafa does, so we are here to back it up all the way.”
Qatar Happening and Iloveqatar.net’s 2011 Lifestyle Awards
which have been conducted in an online poll in various locations where all winners have been selected by the general public will be also announced at the event.
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