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Posted On: 23 February 2017 04:33 pm
Updated On: 12 November 2020 02:17 pm

Inside the Doha Jewellery and Watches Exhibition 2017

Giovanna Albanese
Giovanna Albanese
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DJWE 2017 (cover image)


If you’re looking for exclusivity and excellence, the 14th annual Doha Jewellery and Watches Exhibition (DJWE) has you covered! This year’s exhibition features more than 400 of the world’s most renowned brands, as well as emerging local jewellery designers who have come with one mission in mind – to display their finest pieces of work.

“This exquisite exhibition is open to all lovers of fine watches and jewellery, and represents an unmissable opportunity for brands and designers to meet with their public in a convivial atmosphere,” stated DJWE. “As one of [the] largest and most prestigious exhibitions permitting direct sales by exhibitors to private individuals, DJWE attracts discerning and affluent visitors and is becoming an essential player and unique business opportunity in the global jewellery and watches industry.”

So, what can you expect to experience and see at the DJWE? Read on to find out!


Whether you’re a collector or admirer of beauty, get ready to bask in exceptional exclusivity as the DJWE displays some pieces of work that you won’t find anywhere else! This includes The Flower of Eternity Jewellery Coffer on display at Mouawad Jewelry House, which is a $3.5 million jewelry box that has been named by the Guinness World Records as the world’s most valuable jewelry box.

Exhibition spotlight: Alfardan Jewellery

Alongside this, you’re sure to see some exclusive pieces at the Alfardan Jewellery pavilion including rare and large stones such as a 50-carat yellow diamond, some of the world’s thinnest watches created by Piaget, and the most complicated watch in the world – the Les Cabinotiers Celestia Astronomical Grand Complication 3600 by Vacheron Constantin, the oldest watchmaking brand, with an uninterrupted history of more than 260 years.


This watch in particular took almost ten years to make from the concept, research, and development to the actual final piece. A single master watchmaker created it, and it holds an estimated value of more than $1 million. According to Dana Alfardan, Vice President of Alfardan Jewellery, “It contains 23 complications in an 8.7 mm [thick] caliber – caliber is the engine let’s say of the watch – and the complications are the different movements within the mechanism that strives to accurately tell time. In this specific watch, it contains astrological features [as] you’ve got the phases of the moon, minute repeater, high-tide low-tide, [and many other] different astrological and mechanical components. This 8.7 mm movement contains 514 different individual spare parts that come together to create this mastery of watchmaking.”

If you’re looking to purchase this is one of a kind watch, you’re out of luck as it’s already been sold. But, don’t worry! Vacheron Constantin has other watches you can purchase that are exceptional and exclusive in their own ways as they come from one of the most prestigious watch manufacturing houses in the world.


Alfardan Jewellery is committed to quality, consistency, and tradition. They thrive because of their core identity that’s rooted in heritage and innovation. They strive to make sure that all customers and potential customers understand their core identity and that it’s evident in the services they provide and the products they create. This commitment to quality, consistency, and tradition alongside the core identity is where Vacheron Constantin, as well as the other brands on display, fit in with Alfardan Jewellery’s vision.

A world of luxury

Besides Alfardan Jewellery, who is featuring more than 60 brands, there are numerous other exhibitors from around the world at this year’s exhibition. They each feature luxurious international brands whose jewellery and watches support the exceptional exclusivity, luxury, and unique craftsmanship of this high-caliber event!

“DJWE 2017 edition is conceived as a journey to the heart of a glamorous tale crafted around the unique beauty, legacy and craftsmanship of the pieces on display: every jewel and watch has a story which visitors are invited to discover,” stated DJWE 2017 in their opening press release.


This year’s edition of DJWE ends on Saturday, February 25, so visit the Doha Exhibition and Convention Center and experience for yourself the stories behind every jewel and watch on display – entrance is free, so go and enjoy!

Have you checked out the DJWE 2017? Let us know your favorite pieces of work on display in the comments below and don’t forget to like and share!