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Posted On: 27 August 2013 10:13 am
Updated On: 12 November 2020 02:13 pm

IKEA set to launch 2014 catalogue in Qatar soon

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Swedish furniture retailer IKEA is set to launch the 62nd annual catalogue simultaneously in 44 countries around the world, including Qatar. This is IKEA’s second catalogue launch in Qatar and will be distributed across Doha over 10 days. Available in 30 languages across the world, the IKEA catalogue for Qatar will be available in English and Arabic. The catalogue introduces a selection of new products into the IKEA range, across 324 pages. Integral to IKEA, the catalogue features bright and creative ideas to help refresh the look of homes for singles, couples and families living with children. Almost 250,000 copies of the IKEA catalogue are available for Qatar, of which, over 190,000 will be distributed door to door. John Kersten, managing director, IKEA-UAE, Qatar, Egypt and Oman said: “The IKEA Catalogue is our main connection to our customers. Every year we endeavour to offer new and creative solutions more relevant to our customers. The New 2014 IKEA Catalogue is a combination of all of those efforts and a beginning to a new year of exciting ideas and inspiration. It serves as a preparation tool for people planning their shopping list ahead and is an invitation to the many people to visit the store.” The catalogue focuses on the importance of building a home around children. Apart from highlighting new products across the range, the IKEA catalogue also showcases creative ways of adding new life to existing homes. It lists close to 1,800 products with prices that stay true for an entire year — and is therefore a guarantee for low prices throughout. In addition, the catalogue highlights the IKEA corporate social responsibility with UNICEF for educating children in need and emphasises sustainability as a way of life. It also includes an overview of services available at IKEA. The New 2014 IKEA Catalogue is also available as a free mobile device application for iOs and Android systems.