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26 November 2009 10:00 pm

Hospitality industry to get boost with Diyafa 2009

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The fourth edition of ‘Diyafa’, the sole hospitality trade show in Qatar, promises to raise the bar for the hotel business with a slew of events showing the indispensable role the industry plays to Qatar’s booming economy and reputation as an emerging cultural destination in the world. Bringing in high profile delegations from over a dozen countries, Diyafa 2009 positions itself as the official landmark for all hospitality players in the country and will be three times bigger than the previous edition, organisers said. “Diyafa 2009 is a gateway for local and foreign industry players to capitalise on the country’s hospitality industry and discover all the novelties of an ever changing market and demanding consumer. Diyafa will introduce new products through multiple launchings and establish alliances with international peers pushing the hospitality sector forward,” said George Ayache, General Manager of IFP Qatar, organisers of the event. Ayache was speaking during the press conference held yesterday at the W Hotel as a final countdown to the event scheduled from December 1 to 3 at the Doha Exhibition Centre from 4pm to 10pm. Also present were Sarah Mroueh, Project Manager of the show; Lawrence Samour, General Manager of Al Raed (diamond sponsor); Besher Zarnaji, Sales Manager of Nestle (gold sponsor); and Safak Guvenc, General Manager of W Hotel (official hotel sponsor). Diyafa’s ultimate aim is to represent and respond to the growing needs of Qatar’s booming diversified economy and encourage new trends in the field. Diyafa brings under one roof local and international brands of scale and leading manufacturers such as Al Raed, Nestle and Boecker. It gathers all hospitality and food-service industry key players in a one stop shop, showcasing the latest in innovative products and solutions and premium servicing. Diyafa aspires to spur regional and international economic development by introducing buyers to local and international suppliers and distributors throughout one of its key features - the matchmaking room. “Our approach to Diyafa is different this year as visitors will be able to experience a more creative and interactive show as we have tailor made a whole new identity for it. IFP has worked really hard to try to tackle every aspect of the industry, be it from a business perspective via a promising matchmaking event coupled with fantastic training opportunities or from an aesthetical standpoint through numerous live demonstrations in addition to the Salon Culinaire with over 100 entries and the 4th ‘Hot Hoteliers’ event,” said Mroueh. Diyafa 2009 is pushing ahead to play a significant role as a catalyst for the growth of the Qatari hospitality sector. Set to become a major hub for tourism in the region with colossal events such as the Qatar 2022 World Cup bid, the astute Qatari government has earmarked over $17b fund to develop tourism facilities and infrastructure. Moreover, the global food industry is targeting the GCC market as an opportunity for future growth, as GGC spending on food imports is set to more than double from last year. Hosted by Boecker, the regions’ largest pest management, food safety and professional disinfecting services for commercial, food services and residential sectors; three-hour educational sessions on Hygiene Awareness, Prerequisites and Principles will be conducted by certified trainers. Salon Culinaire, the competition that fosters free expression of talent, ability and culinary savoir-faire, will also take place with a certified panel of international judges from Europe and the Middle East. http://thepeninsulaqatar.com/Display_news.asp?section=Local_News&subsection=Qatar+News&month=November2009&file=Local_News2009112652713.xml