Al Muftah Group has launched the Anytime Fitness health club in Al Wakrah. Anytime Fitness, which is making its Qatar debut, is among the world’s largest and fastest-growing 24-hour fitness franchisees and the franchise operation is expanding into the burgeoning wellness market in the Middle East. The Al Wakrah club – which is a men-only facility – is the first of many Anytime Fitness clubs planned for Qatar, and is now open. The grand opening event on Sunday also saw the launch of special limited period offers for new and existing members. At the opening, Vice President of Anytime Fitness’ International Development John Kersh and Al Muftah Group officials, managing director Ibrahim Abdulrahman al-Muftah, finance director Khalid Abdulrahman al-Muftah, board member Ali Abdulrahman al-Muftah and director of Anytime Fitness in Qatar Ali al-Muftah were present. Ali al-Muftah said “the Anytime Fitness model is convenient and open 24 hours a day, seven days a week – and one that makes it easy for members to stay committed to their fitness goals. Whenever you want to work out, we are here for you.” “Anytime Fitness clubs are prepared down to the essentials needed for a great workout. Where we don’t cut corners is in our personal service and commitment to our members. We are understandably delighted to have opened our first Anytime Fitness facility in Al Wakrah. Al Muftah Group has signed an area development agreement with Anytime Fitness for the opening of five facilities in Qatar, with the first instance being the Al Wakrah club, said Kersh. “Anytime Fitness is pleased to have a presence in Qatar. We’re confident that we have made the right choice in partnering with Al Muftah Group for the brand’s introduction to this country as Al Muftah is a prestigious, successful, local concern with extensive knowledge and understanding of its domestic market,” he added. Anytime Fitness also offers membership reciprocity among its clubs which allows members to use any of the 2,000 plus clubs currently open all over the world. The layout of each club is designed for quick and effective exercise. The equipment options at Anytime Fitness include circuit and cross-training machines, free weights, stationary bicycles, and treadmills. Anytime Fitness was recently ranked 11th on Entrepreneur Magazine’s prestigious ‘Franchise 500’ list – the highest-placed organisation in the fitness club franchise category. Club tours and membership information are available on phone: 44111999 and on the website www.anytimefitnessarabia.com Gulf Times

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