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Posted On: 27 December 2011 11:35 am
Updated On: 12 November 2020 02:11 pm

French jewellers Boucheron open boutique in Doha mall

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The House of Boucheron has announced the opening of a boutique in Lagoona Mall in Doha. After a previous presence in Qatar at the Sharq Village & Spa Hotel, the 153-year-old French jewellers’ new 120sq m boutique in West Bay is its third flagship store in the Middle East, the other two being in Beirut and Dubai. The store’s neighbours include the department store 51 East, a luxury retail division of Darwish Holding, Boucheron’s partner in Qatar. The boutique’s welcoming atmosphere and luxurious environment evoke the design of the Parisian Place Vendôme flagship. Boucheron’s signature colour palette of aubergine and gold as well as its wooden decor served as inspiration for this interior design in order to provide an elegant yet convivial space that is both inviting and intimate at the same time. Among the creations that can be discovered at the boutique are the House’s unique high jewellery creations, its emblematic bijoux and jewellery collections, such as Quatre, Ava and Serpent, and timepieces among which can be found Boucheron’s iconic Reflet watches first created in 1947, featuring a system of interchangeable straps. Also available is the elephant-inspired watch Crazy Jungle Hathi, which recently won the Prix de la Montre Dame (Women’s Watch Award) at the Grand Prix d’Horlogerie de Genève. Boucheron currently operates over 50 boutiques worldwide and continues its growth through the development of its points of sales on an international scale. Gulf Times