The youth focused interactive Road Safety Initiative “Darb al Salama” is one of the main attractions at the launch of the 31^st GCC Traffic Week. From March 8-14, visitors to the GCC Traffic week are able to take part in a series of interactive activities at the “Darb Al Salama” tent which test their hazard anticipation skills, defensive driving techniques, and awareness of speed. The activities include life-sized simulators enabling visitors to experience the impact of a car rollover and a low-speed car crash, highlighting the importance of wearing a seat belt.

“Darb al Salama” an initiative by Ras Laffan Industrial City Community Outreach Programme (COP), was organised in partnership with the Ministry of Interior, Traffic Department, Qatar Red Crescent, and the Community Policing Department. Ras Laffan Industrial City Community Outreach Programme is a consortium that includes Qatar Petroleum, RasGas, Dolphin Energy Limited, Pearl GTL (the world’s largest gas to liquids plant delivered by Qatar Petroleum and Qatar Shell) and Oryx GTL, Qatar Gas, and AlKhaleej Gas Company.

Commenting on the occasion, COP Chairman Mr. Abdulaziz AlMuftah said, “We are proud to bring “Darb al Salama” to Doha for the first time and participate in the 31st GCC Traffic Week where thousands of drivers, passengers and pedestrians will have the chance to improve their understanding of road safety across Qatar”

“The “Darb Al Salama” campaign aims to contribute to the Qatar National Vision 2030 by creating awareness and making Qatar’s roads more secure for the wellbeing of the country’s citizens.” Added Mr.Abdulaziz AlMuftah.

The “Darb al Salama” campaign was originally launched in December 2014 in the Northern Communities as a year-long program targeted at drivers, passengers and pedestrians especially young people aged between 14-21 years. The programme uses a mix of experiential and computer-based driver education software to help change driving and road safety behaviour, with the long term vision of reducing fatalities and serious injuries resulting from road accidents.

The technology supporting the initiative includes the ‘Rakkiz Tislam’ programme. Used for the first time in the Middle East, ‘Rakkiz Tislam’ is a driver learning software module which is based on a highly successful young driver scheme in the UK designed to help young drivers identify and respond to potentially unsafe traffic situations. The programme was designed and tailored to Qatar’s roads and driving environment and includes real traffic scenes filmed on Qatar’s roads.

To date “Darb Al Salama” has visited Al Thakhira, Al Khor ( Safe Spring/ Rabie Amen ) , Al Shamal and Simaisma and will be taking place in Al Kaaban Youth Centre (16-17 March). Separate days are allocated for men and women.

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