The first ever indoor snow park in Qatar will be among the major attractions at the QR6bn Doha Festival City which will be completed in the first quarter of 2016.
“We did an extensive market research which revealed snow entertainment is something that people here want to experience. The next generation snow park will be something unique and cutting edge,” said Kareem M Shamma, Chief Executive Officer, Bawabat Al Shamal Real Estate Co (BASREC), the joint venture representing the development’s Qatari and Emirati shareholders.
The indoor snow park would be complemented by an outdoor entertainment park which will comprise a rapid river, splash fountains and a host of extreme games, added Shamma.
Entertainment would form a key component of the mall set to be the biggest in Qatar and second biggest in the Middle East, said Greg Douglas, Development Director, Doha Festival City.
“Through these state-of-the-art indoor and outdoor entertainment facilities, we want to raise the bar of entertainment in Qatar making Doha Festival City not just a mall but a community centre where everyone will enjoy,” Douglas told the local media yesterday, a day after a preview of the retail component of the mixed use development which was attended by over 300 regional and international retailers.
Construction has already started for the mall — the second phase of development which would run in parallel with phase three, which is the hotel.
“We don’t want to open the mall without the hotel which is linked to it,” said Douglas.
Doha Festival City mall, according to Douglas would feature 550 shops, 200 of which are new to Qatar. In addition, it would offer 70 choices of restaurants and cafes.
“Already some of the region’s top retail groups representing the world’s most prestigious and popular brands have committed expansive presence at Doha Festival City. We also plan to have a retail mix catering to both mid and luxury markets,” said Shamma, adding 180 shops are already leased.
“We are creating something truly unique for Qatar, a destination within a destination, a festive fusion of sights and sounds that will excite the senses, and will become a regular attraction for residents and visitors alike,” said Shamma.
Doha Festival City will also be home to automotive showrooms, as well as a convention centre, all over a total site area of more than 430,000 sq m, that will include 8,500 parking spaces with an efficient vehicle management system.
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