Doha, 2 October 2011: Fifty One East, the Middle East’s largest and most luxurious retail concept in Lagoona Mall, scooped a prestigious award for Best Retail Project of the Year at the Arabian Business Achievements Awards gala ceremony in Doha this week. The Arabian Business Achievement Awards – Qatar 2011 are held annually and regarded as a premier event in the regional business calendar. The awards celebrate the very best in business achievement both on a corporate and individual level. The 2nd Arabian Business Qatar Awards, held on 27th September, was to reward the outstanding performers of business in Qatar. Anchoring Lagoona, Qatar’s newest retail and lifestyle destination, Fifty One East’s largest luxurious two-floor branch is the biggest of its kind in the Middle East Region. As Qatar's most luxurious multi-brand store, Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Providing Doha’s community with the height of luxury products, Fifty One East is the epitome of indulgence as home to some of the world's finest brands For almost eight decades, the Darwish legacy has pioneered the concept of the high-end department store in Qatar and offered a collection of the world’s most coveted names in Jewelry and timepieces, designer fashion and fine apparel, cosmetics and fragrances, and technology. Mr. Bader Abdullah Al-Darwish Chairman of Darwish Holding said: "Fifty One East at Lagoona is a beautiful new shining star in Qatar's retail industry. As part of Lagoona’s gorgeous fusion of retail and lifestyle, set in fabulous natural surroundings, Fifty One East at Lagoona is an extraordinary retail experience." Fifty One East at Lagoona is today the main anchor store and a world-class retail destination with 13,000 square meters of retail concepts that are aligned with the lifestyle of Doha's savviest shoppers. Lagoona is Doha’s latest unique shopping experience in an amazing location with stunning sea views. Bringing together the most desirable brand names Lagoona nestles in elegant and beautiful surroundings in the heart of Qatar's most sought after West Bay district. At the foot of the iconic Zig Zag Towers, Lagoona’s refined retail boulevard offers Qatar residents an exciting assortment of lifestyle brands. With a unique air of timeless elegance and style, Lagoona is a sophisticated lifestyle encounter and is poised to be the place to be seen for Qatar's affluent, well-heeled society.

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