-Re-imagined Xperia brand will bring increasingly personalised and intelligent products to enrich everyday life.

- First “X” series smartphones, “Xperia TM X” and “Xperia TM XA”, featuring next-generation technologies in camera, battery and design.

-All-new Xperia smart product concepts challenge conventional categories with machine learning, natural user interface and sensing.

-RM-X7BT in-car Bluetooth commander enables wireless music streaming and hands-free smartphone functions whilst driving.

Fifty One East, Qatar’s Favorite Department Store, and Sony Mobile Communications “Sony Mobile” unveiled a new-look Xperia TM brand with the first “X” series smartphones and a vision for the future of communications, with ambient connected devices capable of changing the way you interact with the world.

The innovative “X” series smartphones, “Xperia TM X” and “Xperia TM XA” is now available at Fifty One East store located in Al Maha Center on Salwa Road in addition to all branches of Virgin Megastore as well as major retailers in Qatar.

First “X” Series smartphones: Xperia X and Xperia XA The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler.

Predicting the unexpected is difficult, but not impossible - the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of- the- moment shots. The all-new Predictive Hybrid Autofocus in Xperia X is developed in close collaboration with Sony’s α TM camera engineers, it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.

Advanced features require the battery stamina to match, and Xperia X series incorporates Sony’s smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge, Xperia X series benefits from a battery lifespan that’s up to twice as long with Qnovo’s Adaptive Charging technology and Sony’s smart battery management system. Each phone is powered to make the most of their advanced capabilities, with Xperia X featuring the Qualcomm Snapdragon™ 650 processor.

As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Each X series smartphone brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. The unified designv

As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Each X series smartphone brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. The unified design

concept is also extended to Xperia XA, which features a stunning edge-to- edge display to integrate seamlessly into your life.Xperia X and Xperia XA each have a range of matching Style Covers and will roll out in four elegant finishes, White, Graphite Black, Lime Gold and Rose Gold, from Summer 2016.

RM-X7BT in-car Bluetooth commander, enabling wireless music streaming and hands-free smartphone functions

RM-X7BT is an in-car Bluetooth commander that enables wireless music streaming and uses Sony’s voice technology to activate smartphone functions whilst driving. It consists of two units – an ‘adaptor’ module that enables wireless audio streaming and hands-free calls, and a ‘commander’ facilitates smartphone functions such as navigation, all whilst driving safely.

RM-X7BT in-car Bluetooth commander will roll out from summer 2016.

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