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21 February 2018 08:52 am

Elegant designs, exquisite products on show as Doha Jewellery and Watches Exhibition 2018 opens today

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Djwe

The 15th edition of the Doha Jewellery and Watches Exhibition 2018 (DJWE), opening today (February 21) at the Doha Exhibition and Convention Center (DECC), will bring together world-renowned brands and up-and-coming designers in a display of sophisticated timepieces and jewellery collections, and a programme of new activities. Open to visitors until February 26 in the centre of West Bay, the highly-anticipated event will feature more than 490 local and international prestigious brands, offering a wide range of exceptional jewellery and timepieces. Visitors can pre-register for their complimentary access to the event at www.djwe.qa, or alternatively on-site at DECC.

This milestone edition marks 15 years of luxury, glamour and exclusive reveals. Throughout the show’s sparkling history, DJWE has successfully retained and reinforced its position as a must-visit event for jewellery aficionados, and as one of the foremost business events held in Qatar. Even as the Qatari market overcomes exceptional circumstances, DJWE continues to be an established, prominent platform, attracting entrepreneurs and established brands alike from around the world.

Proudly returning to DJWE 2018 is the Young Qatari Designers (YQDs) initiative, held under the patronage of the HE the Prime Minister Sheikh Abdullah bin Nasser bin Khalifa Al Thani. Six talented Qatari designers will take part in the global platform to present their collections and make their debuts on the international jewellery scene. To elevate the local designers and to add to this year’s programme of activities, DJWE has partnered with AlBahie, Qatar’s first auction house, to host a charity auction to benefit Education Above All. Scheduled for February 25 at the DECC, the auction named MILEstones will provide jewellery enthusiasts with the opportunity to bid on unique signature pieces by the Young Qatari Designers to celebrate the 15th edition of DJWE.

This year’s event will also incorporate a new one-day Forum featuring seminars on February 22nd at the Shangri-La hotel Doha, offering behind the scenes access to the luxurious world of jewellery and watches. The event will allow attendees to share their passions and will encourage knowledge-sharing from emerging and established international and local designers, and enthusiasts alike. Spaces for the DJWE Forum are limited so pre-registration is recommended via www.djwe.qa.

This February, the jam-packed programme at DJWE 2018 will enjoy both new and returning activities for visitors to enjoy. For the first time, visitors can take part in a complimentary fine jewellery workshop led by master craftsman, showcasing the delicate art of making jewellery. In addition, vVisitors can attend the daily DJWE Majlis Talks, that will host informal discussions for 12 persons from the local community to attend, hosted by industry professionals and experts. Attendees looking for a keepsake from this year’s 15th edition can join in the fun at the Ooredoo photo booth, offering a take away, shareable animated GIF image on a customised background of their choice.  

Upon popular demand, French watchmaking expert Objectif Horlogerie returns to host daily complimentary watchmaking sessions, offering enthusiasts a diploma into the precision and complexity of handcrafting timepieces. International watches experts Artcurial, will also provide watch collectors with daily free consultations and valuations.  

In addition, DJWE will welcome for the 15th consecutive year Qatar-based premium jewellers, AlFardan Jewellery Company, Ali Bin Ali Group, Al Majed Jewellery, Amiri Gems WLL, and Fifty One East, who will return to present their unique, world-class collections. 

Doha Jewellery and Watches Exhibition 2018 is organised by Qatar Tourism Authority (QTA) and delivered by Auditoire. To view the full programme and to register for DJWE activities, please visit: www.djwe.qa/activities-programme/

Cover image courtesy of DJWE2018