As part of its activities under the ‘Summer awareness campaign 2009’, the Qatar General Electricity and Water Corp (Kahramaa) will launch an advertisement campaign focusing on saving as much water and electricity as possible during the next three months starting from today.
Public relations manager Nasser Ali al-Mohannadi said the aim of the campaign is to avoid unnecessary wastage of water and electricity during the peak months of June, July and August, which he termed as the most ‘crucial’ months for the corporation.
The demand for electricity and water peaks during the three months and every citizen should ensure that no unnecessary wastage of the utilities are made during the period, when it is needed most.
He said the campaign’s slogan continues to be ‘Save it to last’.
The Kahramaa official recalled that campaigns launched during the World Water Week in March at schools and other educational institutions campaigns have been highly successful and children were given information highlighting the importance of preservation of water at different levels.
The official said as part of the campaign, ads would be issued in mass media, along main roads, at malls, cinema and through frequent SMS to subscribers. Mowasalat taxis would also carry ads on them, he added.
Qatar Scouts and Guides Association too will be involved with a 1,000 conservation posters and an additional 1,000 brochures to be put up at malls and schools.
Replying to a query by Gulf Times, the official said the corporation does not foresee any shortage of water during the next three months, but he was quick to caution against misuse of the precious resource. “It is true that the demand would go up considerably during the period, but at the same time, Kahramaa would increase the supply of potable water,” he said.
Al-Mohannadi said that the daily supply of desalinated water is more than 200 MIGD, sufficient to meet the requirements during the period. The official said the daily water consumption is almost 90% of the production during the summer.
The official attributed the shortage of water in some premises due to their small size and wrong positioning of the storage tanks.
In the event of electricity or water failures, customers can contact the concerned emergencies departments on 991 and not to resort to any other means, said al-Mohannadi, adding that “the 24-hour call centre is always available for the help of customers.”
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