Diyafa ’09 ‘will highlight’ tourism sector opportunities
The ‘Diyafa 2009’ international hotel, restaurant and food exhibition organisers have promised to respond to the ‘booming’ hospitality sector in Qatar, which is set to continue to develop and experience 9% growth before the end of the year.
Up to 14,000 new hotel rooms are under construction in the country, which will have 30,000 rooms by the end of 2012.
The Qatar Tourism Authority (QTA) has announced plans to increase the number of tourists to 1.5mn visitors per year, as well as lengthening their average stay from one-and-a-half to four days.
“As the world grapples with harsh economic realities, Qatar is one of the brightest hopes worldwide for the hospitality sector,” a spokesperson said, adding “set to become a major hub for tourism in the region, and in an effort to diversify its economy, the Qatari government has earmarked more than $17bn as a fund to develop tourism facilities and infrastructure.
“Thus, the need for a hospitality trade show in Qatar has become imminent,” he said. “Diyafa will gather all hospitality and food-service industry key players under one roof showcasing the latest of their products and services.”
Diyafa’s project manager, Sarah Mroueh said: “Qatar’s robust growth potential in the hospitality industry is jaw dropping. It has put Qatar on the map for international players and has made the country an attractive destination for prospective investors, suppliers, and industry professionals simply because Qatar has the money to spend. We are expecting a substantial foreign participation this year, as well as strong local and regional support.
“Diyafa provides a platform for an exciting and organic exchange of services, ideas and products for all players in the industry, holding workshops, competitions, training and much more – there really is something for everyone to come and see. With hospitality being the second largest industry in Qatar, Diyafa will highlight the potential revenues and job opportunities in the Qatari tourism sector,” she added.
The exhibition will be held from December 1 to 3 at the Doha Exhibition Center, and will be open from 4pm until 10pm each day, with a number of events taking place throughout the exhibition including networking, training and salon culinaire and table art competitions.
Training sessions will be hosted by pest management, food safety and professional disinfecting service providers, Boecker who will hold three-hour training sessions in HACCP prerequisites and hygiene awareness among other subjects.
The salon culinaire and table art competitions will be judged by international experts, who will offer Nestle Professional gift hampers to all gold medalists.
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