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Posted On: 10 May 2009 11:31 am
Updated On: 12 November 2020 02:09 pm

Convention Centre wooing exhibitors

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As the construction of one of the Middle East’s largest convention and exhibition venues nears completion, the Qatar National Convention Centre (QNCC) is inviting prestigious organisations all over the world to hold their future events in Doha. “By participating in many worldwide events, the nation is building on its vision to position Qatar as a leader in the fields of research, science and education,” said Sue Hocking, Director of Sales, QNCC. Hocking recently returned from North America after attending one of the largest and most comprehensive one-day shows in the association industry, the annual American Society of Association Executives (ASAE) Springtime Expo in Washington DC. The Springtime Expo attracted more than 2,300 qualified buyers such as association CEOs and executives, corporate and government meeting planners responsible for planning future association meetings as well as 800 exhibitors. “This is the first time that Qatar has been promoted at this event and the response was very encouraging indeed, particularly with the direct services by Qatar Airways from Washington DC, New York and Houston. The country is benefiting from the excellent commercial alliances that already exist between Qatar and the United States,” Hocking said. Potential international convention organisers expressed great interest in the world-class institutions located at Qatar Foundation’s Education City, such as Weill Cornell Medical College, Texas A and M University and Carnegie Mellon University. Qatar Science and Technology Park (QSTP), with its anchor tenants Microsoft, Exxon Mobil; Shell and Cisco; the Sidra Medical and Research Center with its $7.9bn endowment and scheduled for opening in 2012; and the recently announced M D Anderson Cancer Center are capturing the attention of convention organisers. Dr Alain Touwaide, Vice President of the International Society for the History of Medicine and one of the world’s leading specialists in his field, believes Qatar has enormous potential. “One of my specialities is the history of Arabic medicine, and I am currently working on four major research programmes that involve Arabic herbs and medicinal plants to be developed from traditional knowledge, and Doha would be the ideal arena to reveal this data,” Dr Touwaide said. Following an extensive research project targeting more than 300 international associations based in North America that hold regular global events, QNCC joined its AEG Ogden sister convention centres from Malaysia and Australia in conducting a series of client luncheons to further promote the centre’s opening in 2011. AEG Ogden, one of the largest facility and entertainment management specialists in the world, manages QNCC.