The internet presents amazing opportunities – but also a lot of challenges – for organizations who have been (until now) very traditional in their approach to external communications. The opportunity for organizations like foundations, non-profit organizations, and government agencies, is how and where to use the web for greater openness and interactivity. In a recent communications conference, lots of questions about the challenges in doing this were raised, as well as some interesting answers from Clay Shirky, internet strategist and author. Learn more about what Shirky had to say on how web developers could ensure their online audiences are more drawn to their sites. Read the full post on the Digital Qatar blog: http://www.digitalqatar.net/2010/01/31/how-to-be-more-transparent/ Tell us what you think. Why do audiences choose one site over the other? Why do you, as a user, stay longer on a site than the other?

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