The organisers of the Arabia Fashion Week are inviting budding designers from Qatar, Bahrain, the UAE, and the rest of the Gulf region to participate in the event. The high-profile fashion event will open in Dubai on October 1, the organisers said.
The Arabia Fashion Week, slated to become the most exciting fashion event in Dubai this year, will not only showcase the works of designers in the region but will also display the collections of renowned designers in the fashion industry.
“We want this to be the biggest fashion event in Dubai, which will feature class and luxury… The fashion show will not display the works of just any designer… The show will feature the works of the best designers in the region and the rest of the world,” said Lucy Pinilla, Development Manager of The Look Models, one of the organisers of the event.
Pinilla said The Look Models Company has chosen a panel of judges to pick the designers who can showcase their works during the fashion event, which will take place at the Dubai World Trade Centre. Criteria for judging includes exclusivity of the material, concept of the design, and originality, among others.
The Arabia Fashion Week, Pinilla said, will be a by-invitation event which will be attended by the VIPs in the fashion industry, supermodels and who’s who in the Gulf region. Part of the proceeds of the show, she said, will be given to charity.
The fashion show will feature the Spring/Summer 2010 collection of the designers during the entire event, Pinilla said, one day of which will be set aside for just local designers who will showcase abayas and jalabiyas.
Yaser Al Ali, Accounts Manager of The Look Models, said the production alone will cost around QR500 thousand. This does not include the fees of the models, Al Ali said.
Al Ali said they are thinking of extending the event, which was originally planned from October 1 to 3, to five days as they are thinking of including other segments to the show, like a jewellery show, and a hair and makeup show, among others.
He said the fashion event will have at least six shows per day. Pinilla said part of the Arabia Fashion Week is a contest for fashion design students as they are “emerging fashion designers.”
Al Ali said they are planning on doing similar shows in the country, Bahrain and all the other GCC countries.
Pinilla said fashion events are very important in the region. “Global economic crisis or not, women will never stop buying clothes… people won’t stop going to spas… trying on new makeup. In short, fashion is very important.”
Pinilla and Al Ali, along with their team, will be traveling in the next few weeks to select models and designers who will be taking part during the show.
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