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Posted On: 12 May 2014 04:22 pm
Updated On: 12 November 2020 02:14 pm

BMW 7 Series and BMW 6 Series Gran Coupé continues to garner interest in Qatar

KevinWaller
KevinWaller
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BMW Group’s flagship 7 Series model continues to dominate the luxury sedan segment along with the BMW 6 Series Gran Coupé, according to Alfardan Automobiles. Organised by the BMW Group importer in Qatar, and lead by BMW instructors, an exclusive media drive event which took place in Torch Hotel in Doha this past Friday and Saturday & 10th (May 9th sheer driving experience revealed the true BMW 7 Series luxury that lie in its blend of superiority, elegance, innovation and engineering. The BMW 6 Series Gran Coupé also showed the synergy between the aesthetics and dynamics typical of a BMW Coupé and functional versatility of a four-door sedan. The result was a unique drive with a distinctive character, but unmistakably a BMW. ) has highlighted the power and attitude of both models on the roads. The sheer driving experience revealed the true BMW 7 Series luxury that lie in its blend of superiority, elegance, innovation and engineering. The BMW 6 Series Gran Coupé also showed the synergy between the aesthetics and dynamics typical of a BMW Coupé and functional versatility of a four-door sedan. The result was a unique drive with a distinctive character, but unmistakably a BMW.

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Going from strength-to-strength both models accounted for a combined growth of 36.5% for the first quarter of 2014 compared to the same period last year.

Commenting on the success of both models in Qatar, Mr. Mohammed Kandeel, Chief Operating Officer, Alfardan Automotive Group said: “The BMW 7 Series and 6 Series Gran Coupé are models that continue to perform exceptionally well in their respective segments. The BMW 7 Series offers luxury, elegance and innovation, maintaining its strong position as a leader premium automotive segment. Meanwhile, the BMW 6 Series Gran Coupé continues to be successful due to its unique combination elegance and sporty design, driving performance, exclusive interior ambience, travel comfort and practicality. Alfardan Automobiles is committed to delivering high-end products and services to Qatari customers.”

A byword for luxury, elegance and innovation, the latest BMW 7 Series model has strengthened its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment in the Middle East.

Its distinctive design modifications mean that it is bigger, more luxurious, more comfortable and dynamic than its predecessors. Its features are especially prominent from the front with new Adaptive LED headlights with hallmark BMW double corona rings and a smart accent strip, which enhance visibility and give the vehicle a distinctive appearance both day and night.

Since its launch in 2012, the BMW 6 Series Gran Coupé channels athletic elegance, powerful engines and sophisticated chassis technology to make it a handsome addition to the 6 Series range. Front-end design points to a BMW 6 Series identity with individual character embodied by model-specific electroplated bars between the air intake and fog lamps; twin round headlights with three-dimensional light rings; optional adaptive LED headlights; a distinctive silhouette with flowing Coupé-style roof line and an elegant take on the Hofmeister kink.

Both the BMW 7 Series and 6 Series Gran Coupé come equipped with a range of BMW ConnectedDrive features that give the driver and passenger’s information and services to help make their driving experience safer and more comfortable.