Bring Professional Imaging Experience to the Acclaimed Cyber-shot™ RX Series
New Compact RX100 IV and High-Zoom RX10 II Models Boast World’s First Stacked 1.0 type CMOS sensor with a DRAM memory chip, 40x Super Slow Motion Capture, 4K Video Shooting, High-speed Anti-Distortion Shutter and more
Fifty One East, Qatar’s Favorite Department Store, and Sony Middle East and Africa, the leading a consumer electronics brand, introduced the hottest dexterous Cyber-shot™ cameras, the compact RX100 IV and high-zoom RX10 II .
The two new cameras are now available at all Fifty One East outlets located in Al Maha Center on Salwa Road, City Centre Doha and Virgin Megastore at Villagio and Landmark malls.
The two new models features the world’s first 1.0 type stacked Exmor RS™ CMOS sensor with advanced signal processing and an attached DRAM memory chip. The high speed signal processing and DRAM memory chip work together to enable more than five times the readout rate of image data and are responsible for a variety of standout features that have previously only been available in selected professional-level video cameras.
These impressive capabilities include 40 times super slow motion video capture at up to 960fps, an ultra-fast Anti-Distortion Shutter with a maximum speed of 1/32000 second, high-resolution 4K movie shooting and more.
A first for Sony consumer cameras, the new RX100 IV and RX10 II both have the ability to record super slow-motion videos of up to 40x slower than the standard rate, allowing users to capture and replay fleeting moments of action with incredible detail, resolution and clarity.
The extraordinary speed and power of the 1.0 type stacked Exmor RS™ CMOS sensor with an attached DRAM chip allows the new RX100 IV and RX10 II to perform exceptionally well while capturing fast-moving subjects. In particular, its fast processing capability results in continuous speeds of up to 16fps on the RX100 IV, and up to 14fps on the RX10 II for an extended period of time.
The launch of the new cameras come off the back of a successful year for the number one image sensor manufacturer for digital cameras and video recorders – Sony finished FY2014 with over 50% market share continuing to be clear No.1 manufacturer. In addition, Sony cameras incorporate “the world’s most selected” image sensor.
A variety of exclusive stories and exciting new content shot with the new RX cameras and other high-end Sony imaging products can be found at www.sony.com/alpha, Sony’s new community site built to educate, inspire and showcase all fans and customers of Sony imaging products.
The new content will also be posted directly at global sites www.youtube.com/c/imagingbySony and www.sony.net/product/di_photo_gallery for a full preview of videos and still images shot with the new Sony Cyber-shot™ RX models.
For access to all of the latest Sony camera news on twitter, follow #SonyCamera.
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