Be the design that drives Qatar’s digital scene forward

Nabeela

Content Writer

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The Ministry of Transport and Communications (MOTC) is holding an international branding competition for the Qatar digital cluster and is on the lookout for imaginative, innovative designers and creative professionals from all four corners of the globe.

What do they have to do?

Create an imaginative and innovative brand identity that is attention-grabbing, sends ripples through the digital world and helps make an impact on sustainable economic growth and national innovation.

What do they get out of this?

The chance to win QAR 25,000 (equal to $6,868) and be a significant part of Qatar’s emerging digital scene.

The final date for submission is 26 September 2018 by 11:59 pm (Qatari Standard Time) and the winner will be announced on 7 October 2018.

For more information on the Qatar digital cluster along with details on how to enter the competition and how to submit your final designs, please visit our dedicated website: https://brandingcompetition.motc.gov.qa/

Branding Requirements

MOTC is looking for creative individuals that will give their creative input in terms of naming, logo design, tagline, and basic universe such as typography and color selection, supporting graphical elements and basic adaptations.

Brand requirements for the competition are given below:

1. Name

The name must not only grab your attention but also retain it. It can be either in English or Arabic but should be easy to pronounce for the latter. Using an acronym can also be considered. The name must be accompanied by a strong rationale that explains the reasoning behind why your name is the right fit to be used for the Qatar digital cluster.

2. Tagline

The tagline should complement the name suggested and give a meaningful purpose that is timeless for years to come. The tagline will be used across all collaterals and campaigns to further strengthen the concept behind the future vision the digital cluster is heading towards.

3. Logo

The logo should be strong and can reflect the culture along with a smart, technological touch. The logo can have a corresponding emblem or be a logotype on its own. The logo must offer a glimpse into a modern world of endless digital possibilities.

4. Brand universe

The brand universe should reflect the personality of the Qatar digital cluster. From typography and color selection to graphical elements and photography style, the brand universe should take us on a journey that travels from the present into the future. The minimum requirements needed include the below (but not limited to):

Inspirational mood board
Naming rationale
Logo design
Color palette (primary, secondary)
Typography selection
Graphical elements
Imagery style
Applications on business cards & letterheads
Mock-up adaptations such as adverts and posters

Important:

Participants must be 18+.
All designs, applications, and texts MUST be done on Adobe Illustrator and exported as high-quality PDFs in A4 or A3 format. If you selected as the winner, your illustrator files will be requested as agreed on the competition’s rules and rights.
All submissions that are not done on the vector-based software will be disqualified.