International luxury brand, Amouage, has expanded its presence in Qatar with the opening of its latest shop in Doha’s exciting new landmark destination, The Mall of Qatar.
An elegant expression of the Amouage philosophy of international sophistication and individuality, the new shop is Amouage’s second stand-alone in the country, joining the previously opened shop in Lagoona Mall, which opened in 2015.
“We are delighted to be opening our second shop in Qatar, a country that clearly values the level of luxury and artistry that Amouage represents,” commented David Crickmore, CEO of Amouage. “We are grateful that wherever we are located, we tend to capture local consumers and this is our business model for all shop openings wherever in the world we may be located. Moving forward, our strategy is to cement our presence in Doha, as well as in all key opinion-forming capital cities around the world.”
A haven of refinement and comfort, the Mall of Qatar Amouage shop has been designed according to the exacting specifications of the brand’s Creative Director, Christopher Chong, who explained, “Offering a peerless retail experience, the shop is an enticing synthesis of the luxury, elegance, and exuberance for which our brand is famed across the world. It truly radiates the Amouage vision of timeless beauty and modern, international style.”
Throughout the shop, Chong has prioritized the use of the very highest quality fittings and distinctive fixtures, including bone corian-sided furnishings exquisitely carved with the brand’s signature jacquard motif. While emphasising clean-cut finishes, the Creative Director has cleverly juxtaposed gleaming polished stainless steel and antiqued mirrored glass for a unique and dramatic effect, with a sense of opulent warmth added throughout the shop by the restrained use of bronze and burgundy accents.
In addition to their renowned fragrance portfolio, Amouage has an expanding repertoire of product categories, including collections for home, bath & body, an exquisite range of hand-made Italian leather goods, and most recently a really beautiful, printed silk scarf collection, hand stitched in Como, Italy, the home of the finest silk weavers and printers in the world.
Today, Amouage is available in 66 countries across six continents and is sold by specialist retailers and in the world’s most prestigious department stores.
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