Almana Motors, the Ford and Lincoln importer-dealer in Qatar, and Ford Middle East have officially launched the all-new 2012 Ford Focus.
The new Focus offers the highest standards of quality, outstanding fuel economy, and takes the legendary Focus driving dynamics to a new level.
With over 10mn units sold since its launch in 1998, the Ford Focus is a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive. The next-generation Ford Focus is set to continue the successful tradition of its predecessors. “The all-new 2012 Ford Focus redefines the small car category with class-leading fuel economy, distinctive design and strong driving dynamics.
“Focus offers class-exclusive technologies such as torque vectoring control, active park assist, push-button start, and a six-speed PowerShift automatic transmission,” said Paul Anderson, Ford Middle East’s regional director of Marketing.
“The new Focus is yet more proof of our continued commitment to deliver the products and technologies that our customers want,” said general manager of Almana Motors Bill Hechme.
“With its desirable combination of dynamic design, outstanding driver appeal, unmatched levels of technology, impressive fuel economy, and great value, we believe that the new Focus will not only delight our existing customers but also expand the appeal of the Focus brand to a whole new generation of Ford customers.”
All three Focus body styles (5-door hatch, 4-door sedan and wagon) share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language, which has contributed to the growing popularity of the company’s latest small and medium global cars.
With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road. At 1,484mm high, 4,358mm long and 1,823mm wide (without mirrors), the new 5-Door model is 16mm lower, 21mm longer and 16mm narrower than the current European Focus. Its wheelbase is 8mm longer at 2,648mm.
The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Focus has a modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle’s major controls.
Ford’s latest generation Human Machine Interface (HMI) system is used within the cockpit, with twin five-way toggle switches on the steering wheel controlling the two main vehicle displays located in the instrument cluster and high in the centre of the instrument panel. The interior combines outstanding functionality with exceptional craftsmanship.
The cabin’s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.
The global scale of Ford’s C car programme makes more technologies and features economically viable than ever before for cars in this segment. This unprecedented technology investment is aimed at ensuring the new Focus achieves clear leadership in the C segment by offering customers an exciting array of advanced features generally found only in larger, more expensive vehicles.
Despite the improved safety performance and significantly higher equipment levels on the new Focus, it has not increased in weight compared to the outgoing model.
When it was introduced in 1998, the Ford Focus brought new levels of agility and responsiveness to the C segment. The next-generation Focus plans to raise the benchmark once more, targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.
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