On occasion of Global Recycling Day and in line with its role as a community leader in environmental responsibility and sustainability, Al Meera Consumer Goods Company (Q.P.S.C.) has announced a series of recycling initiatives. The initiatives will run in collaboration with the Ministry of Municipality and Environment (MME) from 18th to 20th March 2021.
A champion of green initiatives, Al Meera remains at the forefront of promoting recycling in the country. Approximately half of Al Meera’s branches are now equipped with recycling stations that have recycled over 7 million plastic bottles and cans.
As part of this year’s Global Recycling Day, to dissuade single-use plastic, Al Meera will be giving away 20,000 eco-friendly shopping bags at select branches free of cost to encourage customers to shop with reusable bags.
Under the initiative and in order to promote sustainable customer behaviour, the retailer will award 10 times bonus points to Meera Rewards members on every item that is recycled at the store’s recycling machines starting Thursday until Saturday.
All of this will run parallel to a social media campaign that aims to create awareness for the weeklong initiatives, through an online activation, prompting the retailers’ followers to proceed to the stores to recycle their waste.
The initiative comes under Al Meera’s wider and ambitious environmental drive that is guided by the Qatar National Vision 2030’s four pillars of economic, human, social and environmental development. As the country’s national retailer, Al Meera has spearheaded initiatives across the sustainability front. These include the launch of plastic recycling machines across 22 branches, battery bins at approximately 40 branches, the launch of reusable bags and the recycling of cardboard cartons and paper.
Source: Press Release
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