Al Meera Consumer Goods Company (Q.P.S.C.) has launched its traditional Local Produce Festival in cooperation with the Ministry of Municipality and Environment (MME). The festival was launched on Thursday February 25 and will run for two weeks featuring a variety of vegetables and promotions at the retailer’s branches.
The initiative is in line with Al Meera’s longstanding support for Qatar Farms Programme and Premium Qatar Farms Programme under the sponsorship of the MME.
The retail giant is currently spread over 50 localities in the country giving producers, and SMEs in the food industry the opportunity to showcase their products to the marketplace at prominent shelf spaces whilst simultaneously provides its wide-customer base access to fresh high-quality products at great prices.
Al Meera commented on launch of the festival, stating: “Al Meera remains an avid supporter of our nation’s local farms and is honoured to offer a platform to home-grown products. This festival celebrates the successes of our local products which continue to grow in variety and quality and enhance their presence in the market. This week, a variety of vegetables will be displayed at Al Meera’s shelves across the country to give our customers greater variety in choosing premium, fresh, and high-quality products.”
The Ministry of Municipality and Environment stated: “We are very proud of our food industry which continues to produce high-quality products that meet the needs of consumers, and ultimately result in an increase in their demand in the Qatari market. This year alone, the sale of premium Qatari vegetables has grown by 66 per cent, and we recognise this is in part through the work of our partners like Al Meera who tirelessly support local farms. Through the Vegetables Festival, we hope to once again increase the visibility of Qatari farms, boost their competitive advantage and thus, guarantee continuity in production according to the highest standards.”
The festival marks the beginning of the spring season and features a variety of premium quality vegetables, whilst also celebrating the achievements of local farms who have increased their production significantly this year.
As the country’s national retailer, Al Meera enjoys close ties with local farmers and has been instrumental in championing national products at its branches. Al Meera frequently offers shelf and kiosk spaces and engages in collaborations with key government ministries to promote “Made in Qatar” products through monthly promotions, campaigns, and raffles as part of its unwavering support for local producers and national products.
Al Meera continues its commitment for local Small and Medium-Sized Enterprises (SME) in the food industry on the path to food security, self-sufficiency and economic diversity in line with the Qatar National Vision 2030.
Source: Press Release
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