A revival of key archive silhouettes and presenting newness from fashion to sport
Doha, February 2012 – In 2012, adidas Originals celebrates a special anniversary: it has been 40 years since the legendary three-leafed trefoil was introduced. Today the products that bear the mark are all part of the Originals collection and the people who wear them honour its authentic, original sportswear. In Spring/Summer 2012, adidas Originals introduces an innovative and exciting product offer to cater to the needs of the streetwear and lifestyle consumer.
Timeless classics return to the forefront of the spring/summer collection, including the Track Top and the Polo, which have been re-designed in a host of fresh, vibrant colourways. Next to a solid, authentic sportswear and street-style offer, this season’s collection also includes more innovative silhouettes ranging from outfit-driven fashion pieces to tech-lifestyle footwear.
1972 was the year of the Munich Olympics and also the first time when the iconic three-leafed logo was used. In 2012, adidas Originals celebrates the Trefoil logo by re-introducing classic apparel and footwear pieces from that era, like the iconic ’72 Track Top, which has been updated as a more fitted, contemporary piece appealing to today’s fashion-conscious youth. The adiStar Racer, a classic running shoe from the same year, is a sleek addition to the vintage footwear family.
With the 2012 London Olympics coming in summer, adidas Originals also presents dedicated product packages celebrating both next year’s host and iconic adidas silhouettes of former contests. A melange of products, from apparel featuring union jack inspired prints to metallic footwear in gold and silver will bring a dash of style to fans of the biggest sport event in the world.
The Spring/Summer 2012 women’s collection offers collegiate styles from sporty to stylish and as well as more fashion-inspired pieces. From hooded-dresses featuring the “72” logo to casual beachwear in bright block colours and lighter, fresher prints, the Originals women’s collection is perfect for the warmer summer months.
The adidas Originals Spring/Summer 2012 collection will hit Originals stores in Qatar with several releases beginning in February 2012. The adidas Originals stores in the Qatar are located in Villagio and Landmark.
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